Responsibilities

• Manage and develop a multidisciplinary team of designers and copywriters through coaching, feedback, and creative guidance.
• Partner closely with SMB Product Marketing and Marketing teams to translate business, product, audience, and customer priorities into compelling creative.
• Balance people leadership with hands-on writing, concepting, narrative development, and creative problem-solving.
• Develop integrated ideas alongside designers and copywriters, connecting verbal and visual thinking and bringing a strong visual point of view to the work.
• Guide creative from brief through execution, maintaining a high bar for concept, writing, visual craft, storytelling, and brand consistency.
• Support creative across integrated campaigns, demand generation, digital, social, content, product storytelling, events, and experiences.
• Partner with Creative Operations and Creative leadership to prioritize workload and focus the team on the highest-impact work.
• Collaborate with internal teams, agencies, and production partners, providing clear creative direction and feedback.
• Present creative concepts and recommendations clearly to Creative leadership and cross-functional stakeholders.
• Champion thoughtful use of generative AI to accelerate ideation, experimentation, and execution.

Requirements

• BA or BFA in Advertising, Marketing, Communications, Art, Journalism, Design, Writing, or a related field, or equivalent professional experience.
• 8+ years of experience in copywriting, creative development, art direction, or a related discipline within an agency or in-house creative organization; B2B or technology experience is a plus.
• 4+ years of experience leading, managing, or developing creative talent, including designers and copywriters.
• A strong portfolio demonstrating exceptional writing, conceptual thinking, storytelling, and visual sensibility across integrated campaigns and channels.
• Deep hands-on copywriting experience developing campaign concepts, headlines, messaging, scripts, narratives, and product stories.
• A strong visual point of view and understanding of design fundamentals, with the ability to partner with designers and provide actionable feedback that strengthens the work.
• Experience translating complex product and business strategies into clear, audience-relevant creative across campaigns, digital, content, social, video, and experiences.
• Strong partnership, presentation, communication, and prioritization skills, with the ability to operate effectively in a fast-moving environment.
• Familiarity with generative AI and emerging creative technologies and how they can thoughtfully support the creative process.

Benefits

• More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.