Responsibilities

• Write High-Converting Video Scripts
• Craft direct-response scripts for UGC creators, actors, and voice-over artists.
• Structure scripts around proven performance frameworks (e.g., Hook → Problem → Agitation → Solution → Social Proof → CTA).
• Write specific visual notes alongside dialogue to guide editors and producers on the creative vision.
• Develop Creative Concepts & Angles
• Research client products, competitors, and customer reviews to find unique "angles" (e.g., "The scientific approach to acne" vs. "The morning routine aesthetic").
• Brainstorm varied hook concepts to test what grabs attention best (e.g., Shocking Statement vs. ASMR Visual).
• Write Ad Copy & Headlines
• Produce punchy primary text, headlines, and descriptions for Meta (Facebook/Instagram), TikTok, and YouTube ads.
• Ensure the tone of voice matches the specific brand persona—from edgy and humorous to clinical and trustworthy.

Requirements

• A Direct Response Specialist
• 2–4 years of experience in copywriting, specifically for DTC brands, e-commerce, or performance marketing agencies.
• You understand the difference between "brand writing" (building feelings) and "direct response writing" (driving sales).
• Master of the "Hook"
• You know how to grab attention instantly. You understand that if you don't win the first 3 seconds, the rest of the script doesn't matter.
• You are concise. You can say more with fewer words.
• Psychologically Driven
• You understand human desires and objections. You know how to weave social proof and urgency into a script naturally.
• Adaptable Voice
• You can switch seamlessly between writing for a Gen Z skincare brand (slang, casual, fast) and a luxury home goods brand (elevated, descriptive, smooth).

Benefits

• Growth Opportunities: Influence the creative strategy of major global brands and grow into a Creative Strategist or Lead Copywriter role.
• Relentless Innovation Culture: Move fast, test constantly, and collaborate with some of the most creative minds in social media and video production.