Senior Copywriter

Minneapolis, MN (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

This role centers on shaping the brand voice for a tech brand through audience-driven messaging, product narratives, and differentiated communications. Key requirements include 5+ years of agency writing, a strong portfolio, and the ability to simplify complex ideas under tight timelines. Preferred candidates have consumer tech experience and an interest in ecosystems and digital culture.

Job Description

Responsibilities

  • Build messaging frameworks that guide how the brand communicates across channels
  • Analyze competitor communication to identify opportunities for stronger differentiation
  • Shape audience driven messaging paths that move people from first impression to confident decision
  • Develop clear product narratives that communicate the value of hardware and software independently and as a connected ecosystem
  • Refine content for partner facing decks and presentations with sharp storytelling and clear selling points
  • Concept and write ideas for short form videos, product stories, and commercial scripts
  • Translate product features into simple, human benefits across digital, video, retail, and social
  • Collaborate with creative directors, designers, and strategists to build campaigns and launch ideas
  • Contribute to brainstorms and provide fresh thinking for both brand and product initiatives

Requirements

  • 5+ years of agency writing experience
  • Portfolio demonstrating strong conceptual work across digital and campaign mediums
  • Ability to distill complex information into simple, clear communication
  • Comfortable working independently within fast paced timelines

Preferred

  • Experience with consumer tech or platform based products
  • Interest in emerging products, connected ecosystems, and digital culture
  • Comfortable developing long form messaging when needed
Humdinger logo

Humdinger

At Humdinger, we transform coco, nuts, seeds, fruit, and pulses into delectable snacks and chocolates for both our in-house label and renowned branded ranges. With a robust and continually growing portfolio, we've earned compliments for our commitment to quality and continuous product innovation. You might have enjoyed our products before, perhaps without even realising it! Situated in Heckington (Sleaford), Sherburn in Elmet and Bromborough, we are an integral part of the Zertus UK & Ireland Snacking & Chocolate Market Unit, collaborating with other esteemed food manufacturers nationwide. Join us on a flavourful journey where innovation, quality, and a passion for snacking come together. Our talented teams have created a growing portfolio of our own famous brands including NOMO, Sun Valley Nuts, Kinnerton Kids, The Fruit Factory, Yum & Yay, Humzingers, as well as collaborations with Bailey's, Guinness and Budweiser!

Founded in 2001
Wirral, England, GBR