Responsibilities

• Write high-performing copy across email, SMS, organic and paid social, digital marketing, website, and retail channels
• Develop copy that drives engagement, click-through rate, and conversion while maintaining Frank & Eileen’s distinctive brand voice
• Lead, mentor, and inspire another copywriter, ensuring high standards of creativity and performance
• Partner closely with marketing, creative, growth, and merchandising teams to support campaign launches and product storytelling
• Optimize messaging for performance marketing channels, including paid social and digital advertising
• Lead SEO-informed copywriting for site (including product descriptions) and content marketing initiatives
• Analyze performance metrics and continuously refine copy to improve conversion and engagement
• Translate campaign strategy into compelling, customer-focused messaging across all channels
• Contribute to the evolution and consistency of the Frank & Eileen brand voice
• Write retail-facing copy including in-store signage, storytelling, and brand messaging
• Ensure all copy aligns with the brand guidelines and delivers consistent messaging across all platforms

Requirements

• 8–10 years of copywriting experience, with strong performance marketing exposure, ideally within fashion, lifestyle, or premium consumer brands
• Proven experience writing copy that drives measurable results (CTR, conversion, engagement)
• Experience writing across email, SMS, paid and organic social, digital advertising, and website
• Strong understanding of SEO best practices
• Ability to balance brand storytelling with performance-driven copy
• Data-informed mindset with the ability to interpret performance insights
• Strong collaboration skills and comfort working cross-functionally with marketing and creative teams
• Exceptional attention to detail and editorial standards
• Familiarity with project management tools. Asana and AirTable are a plus
• Experience managing and mentoring others
• This role is currently hybrid based in downtown LA and will transition to in-office at our new campus in Playa Vista, opening in January 2027

Preferred

• Asana and AirTable are a plus