Responsibilities

• Write compelling, conversion-focused copy for multiple channels and audiences across acquisition funnel touchpoints.
• Collaborate with Social Media Manager to craft organic social media copy across platforms.
• Craft scripts for paid and organic videos, podcasts, and other recorded content.
• Develop longer-form and brand-building content, including website copy, email campaigns, and lifecycle communications.
• Support internal and cross-functional content needs, including decks, one-pagers, and product messaging.
• Collaborate with Growth and Product Marketing to optimize messaging for performance and engagement, including A/B testing and using performance data.
• Translate clinical and healthcare concepts into clear, emotionally resonant language for diverse audiences.
• Ensure brand voice consistency across channels while adapting tone for different formats and audiences.
• Support broader marketing campaigns, product launches, and content initiatives.
• Partner with Legal and Clinical teams to ensure copy is ethically sound, medically accurate, and compliant with healthcare advertising regulations (HIPAA).

Requirements

• Bachelor’s degree in English, Journalism, Marketing, Communications, or related field.
• 5+ years of professional copywriting experience.
• Demonstrated success writing both short-form, conversion-focused copy and longer-form content.
• Experience with paid advertising copy (Google/SEM and Meta required).
• Strong understanding of digital marketing fundamentals, including funnels, audience segmentation, and testing.
• Ability to write with empathy and nuance, especially around sensitive topics.
• Proven ability to adapt writing style across formats, from performance-driven copy to educational and internal content.
• Experience using AI-driven writing tools for brainstorming and workflow optimization while maintaining a human-centric brand voice.
• Comfort collaborating cross-functionally in a fast-paced, iterative environment.
• Strong attention to detail and ability to manage multiple projects with shifting priorities and deadlines.