Responsibilities

• Own end-to-end concepting and copywriting for marketing projects, including Email; In app messages; Social media posts; Branding campaign and assets; Lead gen campaigns and assets; Digital videos; Webpages and other interactive assets.
• Understand the data and allow it to inform your work; balance what is tried and true while pushing the brand.
• Collaborate closely with the design team to come up with creative solutions.
• Collaborate closely with the Lifecycle marketing team to help craft prospect and member journeys.
• Integrate AI tools into your daily workflow — not as a shortcut, as a force multiplier.
• Work with stakeholders and reviewers to keep the brand voice consistent.
• Find new ways to tell our brand story across multiple channels.
• Edit and proofread your own writing, as well as all content supplied by partners and guest contributors for voice and tone.
• Be able to come up with a “big idea” and translate that into everything from email campaigns to paid social videos.
• Work across multiple projects and manage your time effectively.
• Present your work to creative leadership and stakeholders with clarity and passion.
• Don’t be afraid to take risks.

Requirements

• A minimum of 5+ years writing copy for a brand in an agency or in-house creative department.
• Bachelor’s degree with English/Advertising/Journalism focus.
• You’re a fast learner and can hit the ground quickly.
• Experience with AI prompting or willingness to use AI prompting as a writing support tool.

Preferred

• Knowledge of financial services or personal finance a plus.
• Experience with legal disclosure copy and compliance teams a plus.
• Experience partnering with a designer or art director.
• Curious about using AI products for writing support.
• You love testing copy and iterating based on results.