Senior Copywriter

Responsibilities

• Editorial Leadership: Review, edit, and elevate team copy to ensure consistency with brand voice, messaging strategy, and quality standards. Guide copy teams, delegate editing assignments, and support creative decision-making during peak promotional periods.
• Website & Digital Copywriting: Concept and write compelling copy for homepages, category banners, promotional landing pages, and major ecommerce initiatives, translating campaign strategy into engaging, customer-focused messaging.
• CRM Campaign Development: Develop copy for cross-category promotions and targeted lifecycle campaigns, partnering with stakeholders from concept through execution to support customer engagement and promotional goals.
• Brand Voice & Creative Strategy: Translate complex briefs into clear, compelling copy across a broad range of retail categories. Apply brand principles and editorial guidelines while contributing to creative strategy discussions.
• Cross-Functional Collaboration: Partner with design, UX, strategy, site merchandising, legal, and creative leadership to develop concepts, present recommendations, and align on creative direction.
• Quality Assurance: Ensure all copy is accurate, on-brief, and ready for launch. Participate in digital reviews and audits to confirm messaging is executed consistently across channels.
• Seasonal Campaign Support: Manage competing priorities and high-volume deliverables during major retail events, including Black Friday, Cyber Week, and holiday campaigns.
• Industry Awareness: Stay informed on ecommerce trends, retail innovation, and competitive messaging to help keep creative relevant and effective.

Requirements

• 5+ years of professional copywriting and editing experience within an in-house creative team, agency, or large ecommerce organization.
• Demonstrated brand editing and copy team leadership experience, including reviewing work, providing actionable feedback, and delegating assignments.
• Strong experience writing for high-visibility website placements, including homepage hero banners, category pages, promotional landing pages, and site-wide campaigns.
• Extensive CRM copywriting experience across promotional and targeted lifecycle campaigns.
• Proven ability to deliver high-quality work during high-volume retail promotions, including Black Friday, Cyber Week, and holiday periods.
• Experience supporting major mass retailers or large-scale ecommerce brands strongly preferred.
• Ability to write across diverse retail categories, such as home, technology, grocery, consumables, and general merchandise.
• Strong organizational, communication, and presentation skills, with the ability to navigate ambiguity and manage multiple deadlines.
• A collaborative approach, sound creative judgment, and the confidence to work independently while supporting a broader team.
• Bachelor's degree in Communications, Journalism, Creative Writing, Advertising, or a related discipline.