Senior Copywriter

Responsibilities

• Experience and ability in forming/establishing a unique, ownable voice for brands of varying stages of maturity
• Contribute creatively and strategically to the evolution of the Mercury Brand and business
• Critically think through project briefs and customer journey to create engaging and appropriate messaging that fulfills our brands’ objectives
• Working closely with creative and brand team members, lead the development of campaign concepts that stand out to consumers and achieve the objectives laid out in the brief
• Translates business objectives into conceptual ideas that connect with customers and drive back to KPIs
• Develop copy that engages boating, fishing, and water sports enthusiasts across digital and print channels (print ads, digital ads, web copy, catalogs, brochures, point-of-purchase displays, tradeshow displays and more)
• Knowledge of omnichannel, B2C, B2B, retail and digital marketing campaigns
• Create/contribute to pitch decks, then be prepared to present work to the creative and internal stakeholders
• Excel at writing captivating headlines built off insights and data points through various mediums and products
• Deep understanding of scriptwriting, storyboard, VO and casting processes

Requirements

• 8+ years of experience in an advertising/marketing agency or in-house marketing department
• Bachelor's degree in related field preferred but may be waived for candidates with relevant experience and exceptional portfolio
• Experience in collaboratively developing creative campaign concepts
• Ability to produce copy across marketing channels while flexing the tone to remain on brand, but relevant to different audience segments
• Demonstrated ability to adhere consistently to a brand’s voice and move fluidly between multiple brand voices
• Strong time management to meet tight deadlines while working on simultaneous projects
• Experience editing and proofreading according to multiple style guides with acute attention to detail
• Basic understanding of SEO keyword usage
• Portfolio that demonstrates creative marketing copy across channels for multiple client

Benefits

• This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here.