Senior Copywriter

Responsibilities

• Concept Development: Lead ideation in collaboration with creative, social strategy, brand planning, and production to create a high volume of on-brand and relevant content across platforms (Instagram, X, TikTok, Snap, Reddit, Facebook). This candidate must have proven experience with concepting and executing big ideas across social-first platforms in addition to traditional advertising.
• Campaign and Content Execution: Develop and execute breakthrough social-first creative campaigns that seamlessly tie entertainment, culture, and social media trends. Write and produce high-quality static and motion content both on teams and independently.
• Executional Excellence: Ensure the highest level of craft in the execution of all creative assets, from voice/tone, to visual composition, to final production, paying attention to detail, quality, consistency, and always pushing the brief.
• Innovation & Trends: Stay up-to-date with social/entertainment trends, industry trends, and AI technology while translating these insights into breakout brand moments.
• Brand Stewardship: Maintain and evolve the brand’s written and visual identity, ensuring that all creative work is aligned with the entertainment brand’s brand guidelines, social playbook, and voice while pushing creative boundaries.
• Team Leadership: Mentor junior/mid-weight creatives, providing feedback, direction, and support to cultivate an environment of growth and creativity.
• Client Engagement: Present work directly to clients and maintain professional client communication to understand their needs and translate feedback effectively.
• This role requires annual travel as-needed with internal teams and clients for production.

Requirements

• 6-8 years agency or related experience, with a portfolio that showcases social-first creative campaigns
• Production experience required
• Deep knowledge of entertainment, pop culture, and social media trends
• Proven experience producing entertainment, celebrity, and sports-related creative
• Strong understanding of social video/static best practices
• Exceptional composition and visual/written storytelling abilities
• Experience working with entertainment, telecommunications, streaming, and/or product-focused clients preferred
• Self-starter mentality with proven ability to source assets and solve creative challenges independently
• Understanding of individual social platform specifications and best practices
• Ability to manage creative projects from concept to completion while managing multiple priorities and deadlines