Senior Copywriter

Responsibilities

• Multi-Channel Writing: Write compelling, product-accurate copy for video scripts, digital banner ads, dealership-focused social media posts, automotive brochures, and point-of-purchase (POP) displays.
• Videos: Develop engaging scripts for various video formats, including product-focused long form, social shorts, and creator-style vehicle walkarounds.
• AI Integration: Utilize and train AI tools and generative text agents to accelerate brainstorming, initial drafting, and high-volume versioning without losing brand tone-of-voice.
• Brand & Compliance Consistency: Maintain a clear, distinct brand voice across all touchpoints while ensuring all copy adheres to automotive legal compliance standards.
• Collaboration: Partner seamlessly with art directors, strategists, and product specialists in all aspects of the creative and production process.
• Presentations: Help concept, build, and confidently present creative ideas during client presentations.

Requirements

• Experience: 6+ years of copywriting experience in an advertising agency, with a strong focus on automotive clients or dealer networks.

Preferred

• AI Tool Fluency: Practical experience using AI writing assistants and prompt engineering to scale content creation and improve workflows. (preferred)
• Automotive Knowledge: Deep familiarity with car terminology, trim levels, and dealer-incentive marketing. (preferred)