Senior Copywriter

Responsibilities

• Collaborate with channel marketing, product management, and other Delta internal departments to identify needs, requirements, and goals for creating relevant and impactful copy and messaging.
• Work with brand and channel teams in accordance with strategy, customer guidelines, and decision maker behaviors to develop innovative and effective written communications.
• Support a market-driven and industry-leading brand strategy.
• Self-manage project priorities, timelines, and resources to ensure projects are delivered on time and within budget.
• Edit and proof work to ensure high editorial standards are met across all content outputs.
• Develop copy and messaging in alignment with brand standards and goals with an SEO-centered approach for a variety of media and applications.
• Create comprehensive guides to ensure consistent and effective communication across all channels.
• Craft unique and compelling messages that highlight the distinct advantages of our products.
• Oversee the development of new product names and ensure the protection and maintenance of trademarks on existing names.
• Establish and maintain a process for developing and validating product claims.

Requirements

• 5-7 years of content marketing or copywriting
• Excellent writing, editing, and proofreading skills with a diligent eye for brand voice, accurate detail, language, flow, and grammar
• Comfortable working independently within tight, and often changing, timelines while managing competing priorities
• Strong research, listening, and creative thinking skills
• Ability to think conceptually and translate ideas into compelling, audience-specific messaging
• Proven ability to demonstrate brand voice
• Excellent portfolio of work
• Proficiency in Microsoft Office
• Solid understanding of SEO and digital marketing best practices is required to optimize content performance.
• Experience working with various product content management systems and emerging technologies, including Copilot