Senior Coordinator of Marketing at California State University Channel Islands | Oxnard, CA | $7K/mo – $8K/mo

California State University Channel Islands

Senior Coordinator of Marketing

Oxnard, CA (On-site)

$7K/mo – $8K/moSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive enrollment messaging and multi-channel recruitment campaigns, coordinating branding, automation, and vendor partnerships to move prospective students through the funnel.

Own planning and execution of integrated campaigns across digital, print, and social to support enrollment goals.
Must-have: Experience with multi-channel marketing and CRM automation (Slate preferred).
Standout: Vendor management and cross-functional collaboration with admissions and marketing.

Job Description

Responsibilities

Executes integrated marketing campaigns across digital, print, and social channels to support enrollment goals and recruitment priorities.
Manages the creative production calendar to ensure marketing deliverables align with recruitment timelines and enrollment initiatives.
Assists with the development of print materials, digital assets, and multimedia content used in recruitment marketing.
Collaborates with University Marketing & Communications to ensure brand consistency and alignment with institutional messaging.
Designs and manages automated communication flows and campaigns within the Slate CRM.
Maintains communication calendars and ensures timely, audience-specific messaging across recruitment channels.
Manages and optimizes digital advertising campaigns, including paid social and search marketing initiatives.
Tracks campaign performance metrics and prepares reports to inform strategic improvements and optimize engagement.
Manages vendor relationships related to advertising, printing, and creative services.
Coordinates the production, inventory, and distribution of recruitment print materials and mailings.

Requirements

Education: Equivalent to a bachelor’s degree in a related field. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
Experience: Equivalent to five years of relevant experience. Additional experience which demonstrates acquired and successful application of knowledge and abilities may be substituted for the required education on a year-for-year basis.

Preferred

Knowledge of enrollment marketing strategies and the undergraduate recruitment cycle, including the stages of the enrollment funnel.
Experience executing multi-channel marketing campaigns, including digital advertising, email communications, print, and social media.
Familiarity with CRM systems used in enrollment management, preferably Slate, including communication campaign development, segmentation, and automation.
Working knowledge of digital marketing platforms, including paid search, social media advertising, and marketing analytics tools.
Experience coordinating creative projects, including print collateral, digital assets, and multimedia content production.
Strong organizational and project management skills with the ability to manage multiple projects and deadlines simultaneously.
Ability to analyze engagement and campaign performance data to inform communication strategies and improve outcomes.
Proficiency in marketing and design tools such as Adobe Creative Suite, content management systems, and email marketing platforms.
Strong written and visual communication skills with the ability to create clear, engaging messages for prospective students and families.
Ability to collaborate effectively with cross-functional teams, including admissions, recruitment, university marketing, and external vendors.

California State University Channel Islands

California State University Channel Islands (CSUCI), located in Camarillo, California, is a student-centered, four-year, public university known for its interdisciplinary, multicultural, and international perspectives and its emphasis on experiential and service learning. CSUCI's strong academic programs focus on liberal studies, sciences, business, teaching credentials and innovative master's degrees such as the M.S. in Bioinformatics. Students benefit from individual attention, up-to-date technology, and classroom instruction augmented by stellar faculty research. The University promotes partnerships with the community and works to build pathways to college for Ventura County residents. CSUCI is a responsible citizen of the region and actively pursues sustainable and energy efficient practices.Founded in 2002 and proudly a part of The California State University system, CSUCI offers an unparalleled student-centered learning experience in one of Southern California’s most scenic settings.

Founded in 2002

Camarillo, California, USA

1.5K employees (69 in marketing)

www.csuci.edu