Responsibilities

• Manage SET's presence on ShopMy , including affiliate onboarding, commission tracking, and performance reporting.
• Build and maintain influencer relationships that reflect SET's elevated aesthetic and values.
• Plan and execute influencer gifting programs for drops, core collections, and community moments.
• Conceptualize and package custom gifting for special activations or cultural moments.
• Coordinate with the creative team on influencer toolkits, lookbooks, and campaign assets.
• Partner cross-functionally on influencer activations, supporting planning, logistics , and execution.
• Maintain influencer databases and performance records with up-to-date contact details and metrics.
• Compile and report on key KPIs, providing insights and recommendations to the marketing team.
• Track gifting and affiliate budgets to ensure spend accuracy and ROI alignment.
• Manage a pipeline of UGC creators and micro-influencers to generate authentic, high-performing content for paid and organic use.

Requirements

• 3–5+ years in influencer, creator, social, or community marketing (fashion/lifestyle preferred)
• Experience managing influencer or affiliate programs ( ShopMy , LTK, etc.)
• Strong understanding of UGC and creator-led marketing
• Proven ability to manage campaigns, gifting, and activations end-to-end
• Highly organized with strong project management skills in fast-paced environments
• Comfortable tracking and reporting on performance/KPIs
• Strong communication and relationship-building skills
• Familiar with community platforms (TYB a plus)
• Passion for digital culture and social trends