Responsibilities

• Assists in the development and implementation of the MLB global marketing strategy and related campaigns
• Supports the global marketing team with project management tasks
• Prepares marketing activity reports and metrics for measuring project success
• Identifies local market trends and global research markets consumers, competitors, and market environment based on information from external partners and research tools
• Works closely with the marketing groups within MLB’s four international offices to implement and support MLB brand strategy
• Builds and maintains departmental global marketing calendars
• Tracks marketing campaigns and results
• Works with vendors on the production and execution of marketing initiatives
• Represent global marketing strategy and regional offices at cross department marketing initiative meetings
• In conjunction with Club Marketing, presents opportunities for content creators and regional social media teams to visit MLB ballparks for marketing purposes

Requirements

• 4 year degree from an accredited university in marketing, advertising, communications, business, or related field, OR equivalent relevant experience
• Demonstrated experience with data reasoning and analysis
• Demonstrated interest in brand strategy, brand marketing activation