Senior Conversion Rate Optimization (CRO) Strategist

San Diego, CA (On-site)

$75K/yr – $85K/yrSenior Level3+ years expFull time

Posted 3 days ago

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Job Summary

Own and drive conversion optimization across multiple digital experiences, leading data-driven improvements from discovery through testing and implementation.

Own CRO roadmaps and testing for several client accounts
Collaborate with developers, designers, and analysts to implement optimization wins
Leverage GA4, heatmaps, and user journeys to turn insights into measurable results

Job Description

Responsibilities

Own conversion optimization across websites, landing pages, lead-generation funnels, and digital experiences.
Identify friction preventing visitors from converting.
Improve landing page conversion rates through data-driven recommendations.
Optimize messaging hierarchy, calls-to-action, page layouts, trust signals, offers, and user flow.
Increase both lead quality and conversion rates.
Develop ongoing optimization roadmaps for multiple client accounts.
Prioritize opportunities based on measurable business impact.
Audit WordPress websites through the lens of conversion optimization and user experience.
Identify opportunities to improve page structure, navigation, content hierarchy, forms, calls-to-action, trust elements, mobile responsiveness, and overall user flow.
Review landing pages and website experiences for conversion opportunities.

Requirements

3-5+ years of hands-on Conversion Rate Optimization (CRO) experience.
Demonstrated success improving landing page conversion rates.
Experience redesigning conversion funnels and customer journeys.
Experience optimizing lead forms and reducing abandonment.
Experience using heatmaps, session recordings, click tracking, and behavioral analytics to identify optimization opportunities.
Strong understanding of UX principles and their direct impact on conversion.
Experience planning, executing, and analyzing A/B and multivariate tests.
Strong knowledge of GA4, including event tracking, funnel analysis, and conversion reporting.
Strong working knowledge of WordPress websites, including themes, page builders, plugins, navigation, forms, and content structure as they relate to conversion performance.
Ability to evaluate WordPress websites and communicate detailed optimization recommendations to designers and developers.

Preferred

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InnoVision Marketing Group

The magic happens when everyone sees the same vision and has the same goal. Yet, everything starts with an idea. So naturally, ideation, defined as the process of forming ideas or images, became essential to our company’s core competency, Marketing Ideation. Regardless of the size, scope or magnitude of a project or campaign, we demand it must have a big idea as its foundation. And we don’t build it until it does.We derive our inspiration for ideation from our client’s vision. We select the clients we work with as carefully as they select us. We choose to work for clients that have a vision, passion and a relentless desire to be the leader in their category by providing the best brand experience for their end user. Our goal is to get inside the mind of our clients and see their vision. Our commitment is to assist them in bringing their vision to fruition by understanding their brand, their end users and their goals. We then go to work and make it our mission to develop strategies and plans that are innovative, different and consistent. It’s what makes the magic, but we have another name for it. We like to call it results.

Founded in 2012

San Diego, California, USA

54 employees (23 in marketing)

teaminnovision.com