Senior Content Writer

Wilmington, NC

$65K/yr – $107K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own content strategy and copy across campaigns and product storytelling to drive brand alignment and measurable ROI.

  • Own long-form and short-form content across web, campaigns, and product pages.
  • Lead editorial reviews and ensure messaging consistency across teams.
  • Build audience-informed messaging and test against performance to improve ROI.

Job Description

Responsibilities

  • Lead comprehensive content development for high-impact marketing campaigns, product narratives, and brand storytelling initiatives that drive measurable business outcomes.
  • Develop concept-driven copywriting across campaigns, including taglines, ad copy, and headlines that turn strategy into a distinct, memorable brand line.
  • Translate complex strategic briefs and business objectives into clear, engaging content across digital and traditional marketing channels while ensuring message consistency.
  • Drive web content and conversion copy across the site, including landing pages, product pages, and campaign destinations, balancing brand voice with search visibility and conversion performance.
  • Provide editorial leadership by reviewing, editing, and elevating content from junior writers to ensure quality standards, brand alignment, and strategic messaging effectiveness.
  • Partner across marketing teams to develop integrated messaging frameworks that support go-to-market strategies and customer acquisition goals.
  • Move fluently between long-form narrative and short-form copy, adapting voice, structure, and length to the channel, audience, and objective.
  • Present creative concepts and content strategies to senior stakeholders, incorporating feedback effectively while advocating for content excellence and brand integrity.
  • Develop comprehensive messaging guidelines, content templates, and editorial standards for cross-functional teams to ensure consistent brand voice across all touchpoints.
  • Monitor industry trends, competitive messaging strategies, and market dynamics to inform content strategy and identify opportunities for brand differentiation.

Requirements

  • 5+ years of professional related experience.
  • Proven ability to craft strategic messaging and long-form content.
  • Strong portfolio demonstrating web content, copywriting, UX writing, campaign development, and brand storytelling.
  • Excellent communication and stakeholder management skills.
  • Experience leading content reviews.
  • Proficiency in content strategy and editorial planning.
  • Familiarity with digital tools such as Figma, CMS platforms, and analytics dashboards.
  • Demonstrated copywriting range across web content, digital campaigns, and short-form brand copy.

Preferred

  • Agency or in-house creative experience writing ad copy, campaign concepts, and web content.
  • Undergraduate degree.
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nCino

nCino (NASDAQ: NCNO) is powering a new era in financial services. 🚀 The Company was founded to help financial institutions digitize and reengineer business processes to boost efficiencies and create better banking experiences. With over 2,700 customers worldwide - including community banks, credit unions, independent mortgage banks, and the largest financial entities globally - nCino offers a trusted platform of best-in-class, intelligent solutions. By integrating artificial intelligence and actionable insights into its platform, nCino is helping financial institutions consolidate legacy systems to enhance strategic decision-making, improve risk management, and elevate customer satisfaction by cohesively bringing together people, AI and data. Working at nCino means you don't have to choose between joining a great culture or building great products - we're proof you can do both. Our core values are deeply entrenched in our culture (#LiveTheSix!), and our growth relies on our employees’ abilities to learn new skills, accept new responsibilities, and assume leadership roles on our growing teams. At nCino, we understand that diversity is a large part of what drives our success, and our inclusive environment is a place where all perspectives and experiences are welcome. We believe that supporting our employees is more than encouraging them to add pronouns to their Slack profiles or providing mental health resources (though we do those things, too!). We strive to create a safe space where employees feel they can come to work as their true selves. 💛 By providing our employees with resources to further their knowledge in their roles, we enable nCino to continue powering the next era of financial services.

Founded in 2012
Wilmington, North Carolina, USA
1.7K employees (111 in marketing)