Senior Content Strategy Manager, Fashion & Luxury at Hearst Magazines | New York, USA | $88K/yr – $106K/yr

Hearst Magazines

Senior Content Strategy Manager, Fashion & Luxury

New York, USA (Hybrid)

$88K/yr – $106K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive fashion & luxury content strategy to grow audiences and conversions across editorial, commerce, and partnerships.

Own end-to-end content strategy for Fashion & Luxury brands to drive audience growth and conversions.
Turn data into actionable content plans using GA, SEO tools, and dashboards.
Strong cross-functional leadership with NYC in-office presence and a hands-on experimentation mindset.

Job Description

Responsibilities

Lead end-to-end content strategy for multiple Fashion & Luxury brands, driving audience growth and valuable conversions (e.g., commerce, subscriptions, newsletters)
Partner with senior editorial leaders to shape coverage and distribution strategies across Search, Discover, social, newsletters, Apple News, and onsite platforms
Translate performance data into actionable insights, moving from analysis to clear recommendations and measurable impact
Run experiments and growth initiatives, building structured project plans, tracking progress, and ensuring strong execution and follow-through
Conduct regular performance deep-dives and competitive analyses to identify opportunities, content gaps, and areas for optimization
Collaborate cross-functionally with teams including Commerce, Partnerships, and Product to align on strategy and amplify results
Champion content best practices through training, workshops, and ongoing enablement for editorial teams
Drive adoption of emerging tools and technologies, including AI, by testing, scaling, and embedding effective workflows

Requirements

5+ years of experience in content strategy, audience development, or a related field, ideally within a fast-paced editorial environment
Strong editorial instincts with a clear point of view on what resonates with fashion and luxury audiences
Experience using analytics tools such as Google Analytics, Google Search Console, and SEO platforms (e.g., SEMrush, Google Trends)
Advanced proficiency in Google Sheets or Excel, with the ability to analyze and synthesize complex datasets
Demonstrated ability to turn data into compelling narratives, insights, and actionable strategies
Excellent communication and stakeholder management skills, with experience partnering across editorial, product, and business teams
Highly organized with strong project management skills; able to manage multiple priorities and deadlines effectively
A proactive, curious mindset with a passion for experimentation and continuous improvement
Based in New York City with the ability to work in-office 4 days per week (hybrid schedule)

Benefits

Comprehensive health, dental, and vision insurance
401(k) with company match
Paid time off, including vacation, sick leave, and holidays
Parental leave and family support programs
Employee wellness initiatives and resources
Access to exclusive events, content, and experiences

Hearst Magazines

3.7 Glassdoor

Hearst Magazines, the world’s largest lifestyle media publisher, has a portfolio of more than 30 powerful brands in the U.S. that inspire and entertain audiences across all media platforms. Hearst Magazines’ print and digital assets reach 141 million readers and site visitors each month — 55% of all adults in the U.S., 53% of all Millennials and 50% of all Gen Z adults over the age of 18 (Source: 2024 Comscore Multi-Platform© MRI-Simmons - 09/24/S24). The company publishes more than 200 magazine editions and 175 websites around the world.Hearst Magazines International, a unit of Hearst Magazines, encompasses eight owned and operated businesses, nine joint ventures and 40 license partners across 47 countries. Together, we are welcomed into the lives of millions around the world with our portfolio of nearly 200 editions.

New York, New York, USA

7.7K employees (4,021 in marketing)

www.hearst.com/magazines

65% recommend to a friend

78% CEO approval