Own and drive client-focused content strategy and execution from research through optimization across digital and print channels.

Responsibilities

• Partner with Client Services to understand and articulate client objectives, target audiences, and success metrics.
• Develop detailed buyer personas and map the customer journey and lifecycle stages.
• Conduct content audits and performance analyses, establishing baseline metrics and identifying opportunities for improvement.
• Recommend full-funnel content strategies aligned with client goals and collaborate with internal teams to integrate creative, technical, and automation components.
• Create client-specific editorial style guides and systems that enable efficient, scalable content reuse.
• Architect systems that support strategic content reuse across platforms and channels.
• Develop and maintain editorial calendars and proactively manage deadlines across teams.
• Research high-intent, question-based search opportunities relevant to client personas and interview client subject matter experts as needed.
• Write, edit, publish, and manage high-impact content across digital and print channels, including:
• Website copy

Requirements

• 7-10 years of experience in content strategy, copywriting, or digital marketing.
• Exceptionally strong writing and editing skills.
• Proven ability to plan, create, and measure integrated content campaigns across multiple channels.
• Familiarity with SEO, AEO, and structured data concepts.
• Data-driven mindset with comfort interpreting analytics and tying metrics to business goals.
• Excellent task management and communication skills.

Preferred

• Experience in B2B, manufacturing, or print/packaging sectors.
• Experience with HubSpot, WordPress, or other CMS platforms.
• Agency experience.
• Knowledge of HTML/CSS, GA4, or keyword research tools (Semrush, Ahrefs, etc.).
• Understanding of accessibility, UX writing, and omnichannel storytelling.