Responsibilities

• Review current materials and conduct discovery to establish our industry positioning and finalize our editorial tone.
• Build and maintain comprehensive Brand Guides, including an editorial "style book" with samples and a specific guide for our franchise partners.
• Work with the Marketing Director to translate business goals into a cohesive content roadmap across digital, social, retail, and print channels.
• Realign rmcf.com page content, product descriptions, and collection stories to support the new brand message.
• Ensure a seamless experience between online and physical stores by aligning store signage, shelf-talkers, and printed collateral.
• Oversee content for the Franchisee Portal and our Fundraising platform to ensure brand alignment at every touchpoint.
• Lead ideation for social media and ad campaigns, ensuring every post or seasonal catalog feels authentically "RMCF".
• Manage diverse email streams for general consumers, potential franchisees, and existing franchise partners.
• Develop written and verbal scripts to help franchisees deliver a consistent brand experience during customer interactions.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related field, or equivalent work experience.
• Minimum of 5+ years of experience in content strategy, marketing, or related field.
• Strong understanding of brand development and content strategy across multiple channels.
• Excellent written, editing, and verbal communication skills.
• Proven ability to manage multiple projects and deadlines effectively.
• Strong attention to detail and commitment to quality control.
• Ability to think strategically and connect content initiatives to business objectives.

Preferred

• Experience in retail, food & beverage, franchise, or consumer packagedgoods industries.
• Prior corporate or agency experience.
• Experience developing brand guidelines or editorial style guides.
• Familiarity with e-commerce platforms and digital content optimization.
• Experience supporting franchise systems or multi-location brands.

Benefits

• Medical, dental, and vision insurance
• Health Savings and Flexible Spending Accounts
• 401(k) with company match
• Employee Assistance Program (including coverage for spouse and dependents)
• Short/Long Term Disability – Paid by Company
• Life Insurance – Paid by Company
• Paid Vacation
• Paid Holidays
• Professional Development Opportunities
• Employee Purchase Discounts