Senior Content Strategist and Producer

USA (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

Drive content strategy, creation, and performance for a multi-format program at a national trade association, aligning content with enterprise campaigns and industry priorities.

  • Own end-to-end content from strategy through production across formats (articles, video, events, emails).
  • Must-have: 5–7 years in content strategy and multiformat content creation.
  • Strong track record across B2B or association sectors, with SEO and analytics experience.

Job Description

Responsibilities

  • Content Strategy & Planning – Develop content strategies aligned to enterprise programs, campaigns, and stakeholder priorities.
  • Apply audience segmentation and behavioral insights to inform content tone, format, and message relevance.
  • Map content to all phases of the engagement journey and across various industry segments.
  • Content Creation & Production – Manage content calendars and production timelines, ensuring timely delivery of high-quality assets from internal and external contributors.
  • Write, edit, and produce compelling content in multiple formats including: Long- and short-form editorial (articles, blogs, white papers); Video scripts, speaker support, and event content; Webinar and on-demand educational content; Social, email, and campaign messaging.
  • Collaborate with internal teams (creative, digital, business and program leads) to deliver cohesive, channel-optimized content.
  • Cross-Organizational Storytelling – Develop narratives that reflect how the Association’s work in products, training, research, advocacy, and events come together to serve the restaurant industry.
  • Collaborate with internal subject matter experts and stakeholders to extract insights, success stories, and content opportunities.
  • Contribute to the go-to-market strategies for all published content.
  • Performance Optimization & Insights – Track content performance metrics and use insights to refine strategies.

Requirements

  • Minimum of 5-7 years of experience in content strategy, editorial development, and multiformat content creation.
  • Experience working across B2B, association, or mission-driven sectors preferred.
  • Understanding of digital best practices, SEO, and integrated campaign planning.
  • Strong writing and editing skills, with the ability to distill complex ideas into compelling narratives.
  • Demonstrated ability to think strategically and execute tactically.
  • Skilled in working cross-functionally and managing multiple priorities.
  • Familiarity with the restaurant industry a plus.
  • Highly effective organizational, time-management, priority-setting and problem-solving skills.
  • Strong interpersonal and diplomacy skills; ability to collaborate, influence and communicate effectively with internal and external stakeholders.
  • Ability to thrive within fast-paced and fluid environment.

Preferred

  • Familiarity with the restaurant industry a plus.

Benefits

  • comprehensive benefits, designed to support their financial, professional, and personal well-being.
  • outstanding healthcare coverage (medical, dental and vision)
  • competitive salaries
  • generous vacation and leave time
  • matching 401(k) plan
  • a unique collection of corporate discounts and memberships
  • programs to support career and skills development, learning and tuition assistance, and so much more.
National Restaurant Association logo

National Restaurant Association

At the National Restaurant Association, we strive to help every one of our members build customer loyalty, find financial success and provide rewarding careers in foodservice.Today's restaurant industry is growing rapidly. As the nation's second-largest private sector employer, more than 15 million people work in the industry across 1 million locations. The industry is projected to contribute nearly $863 billion to the economy for 2019. Founded in 1919, the National Restaurant Association is the leading business association for the restaurant industry. Together with the National Restaurant Association Educational Foundation, the Association works to lead America’s restaurant industry into a new era of prosperity, prominence and participation, enhancing the quality of life for all we serve. The annual National Restaurant Association Restaurant, Hotel-Motel Show is the largest single gathering of restaurant, foodservice and lodging professionals in the world. The 2020 Show will be held May 16-19 at McCormick Place in Chicago. The event attracts attendees and visitors from all 50 states and 100+ countries, and showcases more products, services, innovative ideas and other growth opportunities than any other industry event. For more information, visit the Show website at https://www.nationalrestaurantshow.com/.We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, or national origin, age, disability status, genetic information and testing, family and medical leave, protected veteran status, or any other characteristic protected by law.We strongly encourage women, minorities, people with disabilities and veterans to apply for our job openings. This commitment supports our policy of developing and capitalizing on the abilities of all our team members, as well as selecting, developing and promoting those who are best qualified

Founded in 1919
Washington, District of Columbia, USA
1.6K employees (65 in marketing)

Traffic Signals

Monthly Visitors
126.6K
Traffic Source Mix
Search
39.5%
Direct
44.4%
Referral
14.2%
Social
1.3%
Paid
0.5%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
43 (3% of company)
Median Career Experience
19 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
1

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