Responsibilities

• Monitor brand and competitor activity, platform developments, audience behavior, and category shifts to identify relevant signals and emerging patterns.
• Present findings to internal teams and clients to support alignment and inform ongoing work.
• Produce and lead weekly insights that synthesize research into clear takeaways for studio teams and clients.
• Lead studio in translating data and performance into actionable recommendations that inform playbooks and creative execution.
• Develop and contribute to creative briefs by translating brand objectives, audience behavior, and platform context into clear strategic direction for studio teams.
• Work closely with leads and client to clarify inputs, identify gaps, and translate incomplete or unclear briefs into structured recommendations that can be actioned by the studio.
• Present strategy to studio and clients to support alignment with creative execution.
• Lead the development, optimization, and ongoing maintenance of playbooks across a range of outputs that guide content planning, execution, and platform approach across the portfolio.
• Work cross-functionally with Accounts, Creative, Social, and leadership teams to support active projects and initiatives.
• Lead studio initiatives, such as daily business, newsroom discussions, lunch & learns, and knowledge-sharing sessions.