Responsibilities

• Build diagnosis/disease- and treatment-focused content hubs that serve as authoritative, structured resources.
• Develop content frameworks aligned with SEO and AI-driven search behavior, semantic search, and user intent.
• Maintain and evolve the editorial calendar, ensuring consistent, strategic publishing.
• Write long-form, authoritative content that is accurate, engaging, and optimized for search.
• Conduct provider interviews and translate clinical or technical concepts into clear, human-centered narratives.
• Create Q&A libraries and blogs, case studies, and patient-friendly explainers.
• Produce video explainers, scripts, press releases and podcast content in collaboration with internal and external partners.
• Provide content for email marketing campaigns.
• Work closely with subject matter experts (SMEs), providers, clinicians, and internal stakeholders to ensure accuracy and alignment.
• Manage and guide freelance writers and production companies ensuring quality, consistency, and adherence to brand voice.

Requirements

• Bachelor’s degree in journalism, communications or a relevant field.
• 5–10 years of experience in content strategy, journalism, editorial work, or multimedia production.
• Experience interviewing subject-matter experts and translating complex information into accessible content.
• Healthcare experience is not required, but familiarity with clinical or scientific topics is a plus.

Preferred

• Healthcare/clinical topics familiarity (bonus)
• Experience with multimedia production or video storytelling (bonus)
• Familiarity with SEO or semantic search (bonus)