Senior Content Strategist - Content Strategy & Planning, Global Marketing

Bellevue, WA (On-site)

$100K/yr – $216K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive SAP content strategy across end-to-end customer journeys to move users from awareness to adoption, with data-driven optimization and AI-enabled scaling.

  • Must-have: 6+ years delivering measurable impact through content strategy and digital marketing.
  • Standout: Proven cross-functional leadership in matrix organizations and agency/partner management.
  • Standout: Data-driven content optimization with generative AI for scalable personalization.

Job Description

Responsibilities

  • Define and own content strategy across end-to-end customer journeys, mapping content to integrated marketing programs that move customers from awareness to adoption and retention.
  • Build content plans for key marketing motions, brief internal teams and external agencies, and ensure high-quality, channel-appropriate content that drives measurable business outcomes (awareness, pipeline, activation, and retention).
  • Be the customer advocate—ensuring content is findable, consumable, and decision-ready.
  • Use data and market insights to optimize performance and test new concepts.
  • Identify and operationalize opportunities to use generative AI to scale content production and personalization while preserving quality and brand voice.
  • Your work will directly impact how customers discover, evaluate, and adopt SAP solutions.
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SAP

4.2 Glassdoor

SAP is the leading enterprise application and business AI company. We stand at the intersection of business and technology, where our innovations are designed to directly address real business challenges and produce real-world impacts.Our solutions are the backbone for the world’s most complex and demanding processes. SAP’s integrated portfolio unites the elements of modern organizations — from workforce and financials to customers and supply chains — into a unified ecosystem that drives progress.SAP privacy statement for followers: www.sap.com/spsOur Community GuidelinesAt SAP, we're committed to fostering meaningful conversations that respect everyone in our community. To maintain a positive environment, we moderate comments that:• Target individuals personally, including our employees, customers, or partners• Contain discriminatory, harassing, or threatening language/content• Share personal information without consent• Promote misinformation or spam or 3rd-party linksWe believe in open dialogue and constructive feedback, but we will remove content that violates these guidelines without notice. We appreciate your understanding and contribution to a respectful community.For questions about our moderation practices, please DM or contact us at brandsocial@sap.com.

Founded in 1972
Walldorf, Baden-Württemberg, DEU
138K employees (6,989 in marketing)
81% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
15.6M
Monthly Google Ads Budget
$735.1K
Traffic Source Mix
Search
42.6%
Direct
41.9%
Referral
13.4%
Social
0.9%
Paid
1.2%

Headcount Trend

Current headcount: ~138.1K

Marketing Team

Marketing Team Size
3,841 (3% of company)
Median Career Experience
21 years
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.3B
Last Raise
$1.3B
Post IPO Equity, 7 years ago

Funding History

  • Apr 2019
    Post IPO Equity • $1.3B
  • Jun 2015
    Grant • $1.4M

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