Responsibilities

• Develop story concepts that reflect the authentic voices and experiences of Texas A&M, translating these into emotive, human-centered narratives that drive audience connection
• Architect and tailor stories for distribution across a range of channels, including web, social media, video, print and more – ensuring content is platform appropriate and engaging
• Uphold and enhance Texas A&M’s brand platform, ensuring consistent voice, style and messaging in every story and communication asset
• Serve as editorial lead and brand steward for major multi-channel campaigns and signature content initiatives
• Work closely with brand marketing, creative, web, digital, and communications teams to synchronize story delivery across all platforms, maximizing reach and resonance
• Assist in the development of content calendars, mapping stories to key institutional priorities and audience touchpoints
• Source engaging content from institutional stakeholders; dive deep to highlight individual and institutional achievements, research breakthroughs, student experiences and moments of community and A&M culture
• Use audience data and analytics to guide story selection, format, and channel strategy, continually refining approaches for stronger impact and connection
• Champion brand consistency by reviewing and refining all content for adherence to Texas A&M’s platform standards, visual identity, and core messaging pillars
• Partner with digital teams to ensure all content is optimized for accessibility, SEO, and the unique engagement patterns of each platform

Requirements

• Bachelor’s Degree in Communications, journalism, marketing or equivalent combination of education and experience
• Five years of progressive experience in strategic communications, content development or storytelling in a multi-channel environment

Preferred

• Demonstrated success architecting and executing emotive, human-focused multi-channel campaigns
• Experience producing multimedia content
• Understanding of principles of animation and templates building
• Understanding of social media strategy
• Ability to create print specifications, obtain print bids, prep files for printing, oversee proofing and production and perform print checks
• Excellent time management skills
• Passion for and deep understanding of Texas A&M’s mission, values, and culture

Benefits

• Health, dental, vision, life and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums
• 12-15 days of annual paid holidays
• Up to eight hours of paid sick leave and at least eight hours of paid vacation each month
• Automatic enrollment in the Teacher Retirement System of Texas
• Free exercise programs and release time for health and wellness programs
• All employees have access to free LinkedIn Learning training programs, webinars, and limited financial support to attend conferences, workshops, and more
• Educational release time and tuition assistance for completing a degree while a Texas A&M employee