Responsibilities

• Help define and evolve Pulley's overarching narrative - ensuring our content reflects a clear, consistent point of view about founders, ownership, and building companies.
• Translate company strategy, product direction, and market positioning into cohesive stories that resonate across early-stage and growth-stage audiences.
• Maintain narrative consistency across touchpoints, ensuring that what we publish reinforces who we are and how we think - internally and externally.
• Own Pulley's content strategy across segments and formats, defining clear content pillars and themes that guide what we create and for who.
• Translate company priorities, product strategy, and customer insights into a cohesive, long-term content program that compounds over time.
• Regularly assess our content portfolio to ensure it remains focused, differentiated, and aligned with Pulley's positioning.
• Serve as the strategic and editorial lead for our content agency, setting direction, providing thoughtful feedback, and holding a high bar for clarity, usefulness, and differentiation.
• Occasionally produce or heavily shape high-impact pieces directly when strong judgment or domain nuance is required.
• Provide thoughtful editorial feedback on long-form and short-form content, ensuring consistency in voice, narrative, and point of view.
• Ensure our voice remains consistent, confident, and aligned with Pulley's values.

Requirements

• 7+ years of experience in content strategy, content marketing, editorial leadership, or related roles in a B2B, SaaS, or startup environment.
• You bring strong editorial judgment and taste, and you're comfortable deciding what guiding a strategy of what to publish in service of clarity and focus.
• You're a confident writer and editor, but you don't equate effectiveness with output volume. You know when to write yourself and when to guide others.
• You have experience partnering with content or SEO agencies, and you know how to set direction, give clear feedback, and hold a high quality bar.
• You're fluent in modern content discoverability, including traditional SEO and emerging AI-driven search and retrieval, and you approach new trends thoughtfully rather than reactively.
• You think deeply about distribution: where content should live, how it should be repurposed, and how different formats serve different audiences.
• You're comfortable using data to inform decisions, refine strategy, and measure impact, while trusting your judgment when the data is incomplete.
• You work well across functions, translating complex ideas into clear narratives and collaborating effectively with Growth, Product Marketing, Design, and external partners.
• You thrive in environments with ambiguity and ownership, and you're motivated by building durable systems rather than chasing short-term wins.

Preferred

Benefits

• ✨ Why work at Pulley?
• Shape the next chapter - Our product has real traction and a strong foundation, but we're still early enough in our journey where your work will directly shape the company's trajectory as we scale.
• Empower founders - Managing equity shouldn't get in the way of building a company. You'll help founders focus on what matters most - turning ideas into reality.
• Work with a high-performing and passionate team - We're thoughtful about creating a team that is excited about building a great company together. Here are our operating principles:
• Principles over playbooks - Understand the why.
• Momentum over speed - Find the best path to deliver value.
• Good taste over data - Take bold bets and trust your instincts to find the unlikely bet.
• Ideas over egos - Let the best idea win, no matter where it comes from.
• Gladiator over spectator - Execute; don't just critique or ideate. You're the one putting in the work, sweating the details, and driving for results.
• Conviction over consensus - Have the courage to back your ideas strongly, even when they defy the status quo. Disagree and commit.
• Proactive over passive - Drive your own clarity and pull for context.
• 💚 Benefits
• Competitive salary and equity
• Medical, Dental, and Vision insurance
• Unlimited PTO + Winter holiday break
• Parental leave
• Generous stipends for WFH, learning, wellness, and AI tools
• 401(k) match (US) / Pension match (Canada)
• Annual Salary Range: $130,000 - $154,000
• The range above reflects the typical salary range for this role. The final offer will depend on factors such as your experience, interview performance, level, and other considerations assessed during the hiring process.