Responsibilities

• Develop and execute strategic initiatives to forge high-impact partnerships across mainstream media and the entertainment industry.
• Act as the primary account manager, lead planner, and producer, collaborating closely with external partners to drive innovative LIVE activations and accelerate Professionally Generated Content (PGC) growth.
• Monitor and optimize key engagement metrics through targeted content programming, integrated promotions, and compelling partnership narratives, solidifying TikTok LIVE’s value proposition as a mainstream, mass-market entertainment platform.
• Scale third-party entertainment LIVE programming into structured, high-quality productions designed to attract new viewers, drive viewership, and measurable reach and frequency.
• Champion cross-functional (XFN) alignment by bridging regional groups (Creator Management, Creator Network Management, Marketing and Campaigns) to establish shared objectives and streamline execution.

Requirements

• BS/BA and 5+ years of experience in mainstream entertainment and media
• Experience in project and program management with history of successful execution of strategic initiatives
• Strong data analysis capabilities with the ability to analyze data and identify trends that inform strategic results
• Deep familiarity with entertainment, cultural trends and developments for integrated partnership marketing
• Understanding of social media ,creators and digital content
• Strong business development and negotiation skills.
• A strong start-up mindset

Preferred

• Experience in FAST and/or Live-streaming is highly recommended

Benefits

• Benefits may vary depending on the nature of employment and the country work location.
• Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
• Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.