Senior Content Marketing Specialist

Responsibilities

• Build the SEO and content strategy
• Establish an organic search baseline (traffic, impressions, rankings, branded vs. non-branded performance, top landing pages, backlinks, and technical health) before optimizing.
• Partner with internal subject matter experts (SMEs) to develop and execute the keyword and topic strategy across lien resolution, Medicare, Medicaid, ERISA, medical liens, subrogation, settlement administration, and personal injury firm operations, balancing high-intent commercial terms with educational and long-tail searches.
• Build and maintain the editorial/blog calendar, aligned to our ideal customer profile, product launches, and events.
• Partner with marketing operations to connect organic visibility to qualified traffic, leads, and pipeline rather than traffic volume alone.
• Create content that earns trust
• Write and edit blog posts, guides, checklists, templates, FAQs, and reports that help personal injury law firm teams solve real lien resolution problems.
• Partner with lien resolution SMEs, Customer Success, and company leadership to turn operational and regulatory knowledge into accurate, practical content.
• Use Voice of the Customer (VOC) insights to develop customer case studies and spotlights that put proof behind our positioning, working with Product Marketing and Customer Success.
• Support executive and employee thought leadership, including LinkedIn posts, bylines, and speaking abstracts.

Requirements

• 5+ years in content marketing, SEO, or B2B content strategy, with a portfolio of published work.
• Experience supporting organic traffic growth through SEO-driven content, and a solid understanding of how SEO strategy translates into rankings and conversions.
• Excellent writing and editing skills, with the ability to translate technical or regulated topics into clear, accurate content.
• Experience interviewing subject-matter experts and turning their input into finished content.
• Comfortable using AI tools to speed up research, drafting, and repurposing while maintaining accuracy and brand voice.
• Ability to work independently, manage multiple projects, and build process in a small team.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field (or equivalent practical experience).

Preferred

• Hands-on experience with SEO and analytics tools (e.g., Google Search Console, GA4, Semrush, or Ahrefs) and a CMS.
• Experience in legal, legal tech, insurance, healthcare, or other complex or regulated B2B topics; familiarity with personal injury or lien resolution is a plus.
• Experience with HubSpot (CMS, email, and reporting).
• Ability to travel occasionally (up to 10%) for team meetings, offsites, and select events.

Benefits

• Private Health Care Plan (Medical, Dental & Vision)
• Company HSA contributions for HDHP participants
• Flexible Spending Accounts (Health & Dependent Care)
• Company-Paid Short-Term Disability Coverage
• Voluntary Long-Term Disability, Life, AD&D, and Supplemental Coverage Options
• 401(k) Plan with Company Match
• Paid Time Off (Vacation, Sick Time & 10 paid Holidays)
• Parental Leave