Responsibilities

• Develop customer-focused content around real business challenges, questions, and priorities.
• Write and edit articles, emails, landing pages, guides, case studies, customer communications, thought leadership, and digital content.
• Translate complex product, service, operational, or technical information into clear, accessible messaging.
• Repurpose core ideas across formats and channels to extend the value of each content initiative.
• Partner with internal teams to identify recurring customer questions, challenges, objections, and opportunities.
• Interview subject matter experts and turn their expertise into useful customer-facing content.
• Research customer and industry topics that can inform future content.
• Ensure content reflects the customer's perspective and real-world business needs.
• Translate approved campaign direction and customer insights into campaign narratives, themes, and content plans.
• Recommend content formats and sequencing based on the campaign objective and audience.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field, or equivalent professional experience.
• 5+ years of progressively responsible marketing, content marketing, communications, or related experience.
• Exceptional writing, editing, storytelling, and messaging skills.
• Demonstrated ability to develop customer-focused content across multiple formats and translate complex information into clear, useful messaging.
• Strong interviewing, research, and cross-functional collaboration skills.
• Strong organization, follow-through, and ability to manage multiple priorities with limited day-to-day oversight.

Preferred

• B2B marketing experience.
• Experience developing content for integrated marketing campaigns.
• Experience creating thought leadership, educational content, case studies, or customer stories.
• Familiarity with email marketing, web content, and content management systems.