Senior Content Marketing Specialist

Responsibilities

• Social Media Content Strategy & Creation
• Develop and execute content strategies and calendars that support business objectives, brand awareness, lead generation, recruitment, and audience engagement.
• Create compelling content for social media platforms, including LinkedIn, Facebook, Instagram, YouTube, and emerging channels.
• Write, edit, and optimize social media copy, articles, campaign messaging, videos, graphics briefs, executive communications, and thought leadership content.
• Maintain content calendars and ensure timely publication of content aligned with corporate initiatives, campaigns, events, and business priorities.
• Collaborate with internal stakeholders to transform complex insurance concepts into clear, engaging, and customer-friendly content.
• Community Management & Audience Engagement
• Monitor and manage company social media accounts daily.
• Respond to comments, messages, and inquiries in a timely, professional, and brand-consistent manner.
• Foster meaningful interactions with customers, agents, employees, partners, and prospects to strengthen community engagement.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field.
• 5+ years of experience in content marketing, social media marketing, communications, or digital marketing.
• Experience developing and managing content strategies across multiple social media platforms.
• Portfolio demonstrating strong writing, storytelling, and content creation capabilities.

Preferred

• Experience working in financial services, insurance, or other regulated industries is preferred.
• Certification in Content Marketing, Social Media Marketing, or Digital Marketing is a plus.
• Bilingual English-Spanish is a plus.
• Basic knowledge of video, photography, graphic design, or creative production workflows is a plus.
• Experience supporting executive thought leadership programs is a plus.

Benefits

• We take a complete approach to our employees' well-being. Our benefits package includes medical, dental, vision, short-term and long-term disability, AD&D, group term life insurance, and a matching 401k to secure your financial future. Our benefits plan allows for Virtual Visits and access to our Employee Assistance Program, showcasing our commitment to your health and work-life balance. Enjoy the added perks of generous Paid Time Off and holidays, ensuring you have the time to recharge and savor life outside of work.