Responsibilities

• This role supports the growth of Almo's house brands by ensuring best-in-class product launches, digital shelf readiness, and marketing execution across key retail channels.
• The Sr. Marketing Specialist serves as the operational engine behind house brand marketing programs, coordinating cross-functional teams to ensure products launch successfully and marketing programs execute efficiently.
• Own the operational execution of new product launches for assigned house brands.
• Manage end-to-end product launch timelines for new SKUs.
• Coordinate cross-functional launch readiness across marketing, product management, creative, sales, and content teams.
• Ensure all assets, content, and launch requirements are completed prior to go-live.
• Brief all creative needs through Wrike and manage deliverables with the creative team.
• Coordinate product photography, video shoots, and asset development for new launches or content optimization.
• Work closely with product management to ensure all factory/vendor assets are received on time to meet launch timelines.
• Ensure all house brand products have high-quality, conversion-optimized product pages.