Responsibilities

• Define GTM campaign content strategy and deliverables, working cross-functionally across marketing.
• Own and deliver a rich pipeline of content that supports the GTM strategy across the customer journey.
• Content types include: case studies, customer stories, blog posts, ebooks, webinars, co-marketing materials, newsletters, reports, and presentations.
• Lead the customer stories and case studies end-to-end, inclusive of identifying story opportunities, managing approvals, and delivering content in the format that best serves the GTM.
• Collaborate closely with product marketing, sales, and integrated marketing teams to ensure content aligns with messaging, campaigns, and business priorities.
• Monitor and optimize content performance based on data, surfacing insights and recommendations to the team.
• Manage content through internal review and legal compliance processes, ensuring accuracy and adherence to brand and content standards.

Requirements

• Proven track record of producing high-quality B2B content marketing that drives engagement and supports business priorities, aligned with messaging and positioning strategy
• Strong writing, editing, and storytelling skills with the ability to distill complex ad tech or performance marketing concepts into clear, compelling narratives for a range of audiences
• Experience owning a content program, including stakeholder coordination and editorial judgment
• Understanding of demand generation campaigns, experience creating content strategy in line with such campaigns, and executing at scale
• A self-starter mindset with the ability to identify content opportunities, manage competing priorities, and drive execution independently
• Strong collaboration skills for working across product marketing, integrated marketing, creative, and sales teams
• Comfortable with content management systems, SEO best practices, and analytics tools
• Willing to learn and experiment with GEO tools to optimize content for AI-powered search
• Comfort navigating internal review and approval processes, including legal compliance, with a detail-oriented approach
• Experience with multi-channel content distribution and familiarity with content performance metrics

Preferred

• Experience in mobile advertising
• Familiarity with the mobile gaming ecosystem and its key players
• Experience managing co-marketing or partner content programs

Benefits

• Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program