Senior Content Marketing Manager - Remote

USA (Remote)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end editorial brand content across Thriveworks health content with a patient-first lens.

  • Own mid- and lower-funnel pages with SEO/AEO foundation and a focus on a consistent patient experience.
  • Manage CMS production and front-end QA for editorial programs and content formats.
  • Oversee strategic refreshes and clinician contributor workflows to keep content current and credible.

Job Description

  • Core brand pages. Write and manage strategic copy across our middle- and lower-funnel pages—service lines, conditions, medications, insurance, location, and comparison content—with SEO/AEO optimization as a foundation and brand voice and patient experience leading every decision. Partner upstream with the SEO/AEO team to identify content gaps and shape new page concepts before strategies are finalized, not after.
  • Content production. Own end-to-end CMS production (Wordpress) for our editorial content program: formatting, media, on-page SEO/AEO optimization, CTAs, and front-end QA.
  • Strategic content refreshes. Manage the prioritization, briefing, assigning, editing, and production of ongoing strategic refreshes of our in-depth educational content, working closely with the head of content and SEO team to identify what to rebuild and to what standard, then managing the execution.
  • Clinician contributor program. Own the operational backbone of our clinician contributor network: tracking contributors, managing outreach and relationships, coordinating clinical reviews, and identifying the right clinician for each opportunity.
  • Website governance. Own the accuracy and quality of dynamic site content—testimonials, awards, FAQs, and beyond—ensuring every page reflects the most current, complete, and on-brand version of Thriveworks at all times.
  • 7+ years of experience in editorial, brand copywriting, or digital content management—ideally spanning more than one of these.
  • Health content experience. Whether you've worked as a health journalist, at an agency with healthcare clients, or in-house at a health brand, you understand the rigor this content demands and know how to write about sensitive topics with accuracy and care.
  • A track record of translating complicated, clinical, or overwhelming subject matter into clear, natural language that connects with people.
  • Solid SEO and AEO fundamentals. You understand what makes content perform technically and can execute against those requirements without it showing in the writing.
  • Comfort working in a CMS: WordPress, Drupal, or similar. The specific platform matters less than the ability to build and manage content end-to-end.
  • Strong project management skills and the ability to manage multiple workstreams and freelancer relationships with minimal oversight.
  • A resourceful, self-directed working style. When you don't know how to do something, your first instinct is to figure it out.
  • Hands-on experience with AI tools and a genuine curiosity to keep experimenting. You understand both the opportunity and the limits, and you're excited to help figure out where the balance is.
  • A collaborative working style. You're comfortable working cross-functionally and know how to get aligned before you execute.
  • Bonus: experience in mental or behavioral health, familiarity with AEO, or a background managing clinical contributors.
  • An amazing team culture
  • Professional development and advancement opportunities
  • 401(k) with 3% employer match
  • Healthcare, dental, vision, and life insurance benefits
  • Paid time off and paid holidays
  • Professional EAP program for team members and household
Thriveworks logo

Thriveworks

Thriveworks is a leading provider of therapy and psychiatry services. Our licensed clinicians–more than 2,200 across the United States–offer both in-person and online care for people of all ages. We make therapy and psychiatry work better for everyone by providing best-practice care to our clients and creating a supportive environment where clinicians can thrive.We are in network with most major insurances, including Aetna, BlueCross BlueShield, Humana, and United Healthcare. Through preferred partnerships with health plans and health systems, we provide patients and members with quick access to high-quality care.• Learn more about Thriveworks: https://thriveworks.com/professional-counseling/• Explore healthcare partnerships: https://thriveworks.com/business-care/• Book your therapy or psychiatry session today: https://thriveworks.com/app/providers• Join our team: https://thriveworks.com/careers/• Welcome video: https://www.youtube.com/watch?v=APZWYBi68o8• Take the next step with Thriveworks: https://youtu.be/mSbXso2pcdU?si=S4iT6usonmFn8K65Interested in working with us? Here’s how to know you’re speaking with a real member of the Thriveworks team:• Our team will only email you from an "@thriveworks.com" address• Our interviews will always take place over Google Meet.• We will never ask you to purchase or send us equipment.

Founded in 2008
Lynchburg, Virginia, USA