Responsibilities

• Develop our point of view: Work directly with executives and subject-matter experts to uncover strong ideas and turn them into differentiated perspectives on AI, law, regulation, and the future of work
• Create high-impact content: Write and produce thought leadership, reports, articles, executive bylines, case studies, presentations, campaign assets, website copy, sales materials, and other content for priority audiences
• Lead the editorial strategy: Identify the topics, narratives, and formats that will strengthen Norm’s position in the market and establish a clear editorial roadmap around them
• Own the editorial process: Lead content from concept through publication, including research, interviews, outlining, drafting, editing, stakeholder reviews, production, and distribution
• Shape the narrative: Partner with Brand, Communications, Product Marketing, GTM, and Norm Law to ensure content reflects Norm’s positioning, voice, and strategic priorities
• Build signature content programs: Develop repeatable editorial franchises and content series that establish authority, support campaigns, and create sustained engagement with target clients
• Extend the impact: Turn major content pieces into channel-specific assets for social, email, events, campaigns, executive communications, and sales enablement
• Drive project management: Manage editorial calendars, contributors, and internal stakeholders to deliver exceptional work on time
• Own the metrics: Measure content performance, gather qualitative feedback, and use audience insights to continually improve topics, formats, distribution, and impact

Requirements

• 5–7+ years of experience in content marketing, editorial, communications, journalism, or a related field
• Exceptional writing and editing skills, with a portfolio of clear, compelling work created for sophisticated or executive audiences
• A track record of developing high-impact thought leadership and marketing materials across multiple formats and channels
• Experience working directly with executives and subject-matter experts to develop original points of view and translate expertise into accessible content
• Strong editorial judgment and the ability to identify the ideas, arguments, and stories most likely to resonate with an audience
• Experience independently shaping content strategy and leading complex projects from an ambiguous starting point through publication
• Excellent project management skills, with experience managing multiple content initiatives, contributors, and deadlines simultaneously
• Comfort engaging deeply with complex, technical, or highly regulated subject matter
• Ability to balance strategic thinking with hands-on execution, moving fluidly from a broad idea to a polished final product
• Comfort with ambiguity and a bias for thoughtful action in a fast-paced, evolving environment

Preferred

• Familiarity with AI, legal technology, regulation and policy, or another complex enterprise category
• Experience writing for legal, compliance, risk, technology, or C-suite audiences
• Experience creating research-driven reports, executive thought leadership, or original editorial franchises
• Familiarity with content distribution, search, AEO, social media, email marketing, and audience development
• Experience directing designers, video producers, agencies, freelancers, or other creative contributors

Benefits

• 401(k) with employer match; health, dental, and vision coverage; unlimited paid time off; free lunch in the office daily; and an employee referral bonus program.