Responsibilities

• Become an expert on Global HR leaders: Immerse yourself in this community, both online and IRL, to uncover insights, pain points, and hooks.
• Turn complex topics into compelling stories: Take dry, complex topics (like global compliance) and transform them into magnetic hooks and fun, compelling stories that people actually want to consume.
• Create and pen “classic” B2B tentpole assets: Write and produce high-quality reports, whitepapers, and launch assets.
• Scale video: Rapidly ship and test new formats like a video series, podcasts, social-first content, and webinars.
• Own the Global content roadmap: Set the narrative, strategy, and content roadmap that drives awareness and pipeline.

Requirements

• Experimental mindset + scrappy execution: You move fast and prototype often. You know the B2B playbook, and you’re also willing to push beyond it.
• Exceptional writing and storytelling: You are a clear writer who can craft everything from an engaging blog post to a whitepaper covering a complex topic.
• A creator’s track record: Proven success building an audience whether via a YouTube channel, a viral newsletter, or a significant social following.
• A "spike" in video: Deep experience storyboarding, scripting, and delivering on-camera content. You know how to make a B2B video feel premium and engaging.
• Metric obsession: You have a "nose" for what will go viral, but you back it up by obsessing over data and constantly iterating to improve performance.
• A distinctive voice: You bring energy, clarity, and taste and know how to push beyond standard B2B without losing credibility.