Responsibilities

• Set Content Strategy: Define and own GC AI’s content strategy, aligning it with GTM priorities and industry trends.
• Content Mix: Deliver a balanced mix of long-form content (white papers, reports), short-form thought leadership (LinkedIn posts, blogs), and campaign assets (email, landing pages, ads).
• Taste and Craft: Uphold high editorial standards for clarity, precision, and restraint. Ensure GC AI’s content feels sophisticated, useful, personal, and unmistakably “ours.”
• Editorial Leadership: Build and maintain a quarterly editorial calendar that supports awareness, demand gen, and customer marketing.
• SEO and AEO partnership. Work with the digital/SEO+AEO lead to turn keyword and prompt opportunities into content.
• Distribution and Amplification: Oversee cross-channel distribution (email, social, website, partner syndication) and ensure every piece is tracked and optimized for reach and impact.
• Thought Leadership Engine: Elevate GC AI’s voice in the in-house legal community by producing high-value articles, white papers, op-eds, and bylined content.
• Contributor Management: Commission and manage external contributors, subject-matter experts, and guest authors while ensuring consistency in tone, brand voice, and quality.
• Quality and brand voice. Protect the voice. Every piece adheres to guidelines and hits a quality bar.
• Measurement. Track performance: engagement, captures, pipeline contribution, share of voice.

Requirements

• A legal background is required
• Proven track record of developing and scaling content strategies that drive brand authority and measurable pipeline impact.
• Exceptional editorial instincts and writing/editing skills.
• Experience commissioning and managing contributors, thought leaders, or SMEs.
• Strong ability to write about a technical product.
• Ability to juggle multiple initiatives, stakeholders, and deadlines.
• Proven success partnering with sales, product, events, and PR.
• Bonus: Executive ghostwriting or publishing in legal/regulated industries.

Benefits

• 🏥 Medical, Dental & Vision — Comprehensive coverage for you and your family
• ❤️ Life & Disability Insurance — Added protection when you need it most
• 💰 Retirement Plan — Plan and save for your future
• 👶 Parental Leave — Time to focus on what matters most
• 📚 Continuous Development — Up to $3,000/year for job-related learning & development
• 🍽️ In-Office Meals — DoorDash credits for breakfast, lunch & dinner
• 🌴 Paid Time Off — 15 PTO days + 5 sick days , with opportunities to accrue more
• 🎉 Company Holidays — 15 company holidays + 3 additional “Me Days”
• 💻 Home Office Setup — $500 for new hires to build out their workspace
• 📱 Cell Phone Reimbursement — $50/month toward your phone bill