Responsibilities

• Develop and execute an integrated content marketing strategy aligned with business priorities and marketing campaigns.
• Build and manage a proactive editorial calendar across blogs, newsletters, social media, email campaigns, sales enablement, and internal communications.
• Identify opportunities to create new content that supports lead generation, customer engagement, thought leadership, recruitment, and brand awareness.
• Collaborate with subject matter experts and leadership to translate complex healthcare topics into engaging, audience-specific content.
• Develop high-quality content across a variety of formats, including:
• • Blog articles
• • Case studies
• • White papers
• • Customer and patient stories
• • Sales presentations

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 4–6+ years of experience in content marketing, content strategy, or integrated marketing.
• Exceptional writing, editing, and storytelling skills with the ability to adapt content for multiple audiences.
• Experience developing integrated marketing content across digital, print, email, social media, and sales channels.
• Proven experience creating sales enablement materials, including presentations, brochures, one-pagers, and customer-facing collateral.
• Experience managing editorial calendars and multiple concurrent projects.
• Strong understanding of social media content strategy and best practices.
• Experience with email marketing platforms such as HubSpot, Marketo, Pardot, or similar.
• Understanding of SEO fundamentals and content optimization.
• Strong project management, organizational, and prioritization skills.

Preferred

• Healthcare, specialty pharmacy, infusion, biotech, pharmaceutical, or medical device experience.
• Experience marketing to both B2B and B2C audiences.
• Experience supporting executive thought leadership.
• Familiarity with PowerPoint, Canva, Adobe Creative Suite, or similar creative tools.
• Experience using CRM and marketing automation platforms.