Responsibilities

• Develop a sharp content strategy that is aligned with our business goals. You’ll work closely with PMM to understand our customers, product, and our revenue teams priorities.
• Grow our brand into the destination for modern GTM wisdom by mixing strategy with hands-on execution (no ivory tower content here!)
• Create content that educates without being boring — leverage original research, GTM experts and a variety of formats to share the message (short videos, webinars, podcast)
• Translate complex sales tech concepts and product features into easily digestible content that makes people go "holy sh*t, I need this"
• Collaborate with Demand Gen, PMM, and Sales to make content that serves fast-moving campaigns and drives outcomes.
• Scale the content machine with AI tools. Fluency with Claude and other AI tools is a requirement.
• Optimize by tracking performance and use it to make better decisions on how to constantly improve content output.
• Take risks! Have fun. Stand out! - boring SEO-stuffed blog posts need not apply.

Requirements

• 8-10 years of content marketing experience, ideally at a B2B SaaS company in the GTM space. (Strong startup generalists with a strong spike in content should also apply).
• Full funnel experience from brand-building pieces to conversion-focused assets
• Knowledge and passion for keeping up with the ever-changing GTM landscape. You are always keeping a finger on the pulse of what’s new and trendy, ready to spin up content or slide into a GTM influencer's DM.
• Clear, crisp, and engaging writing style that can make big ideas seem simple. You’re adept at balancing writing with authority while not sounding too serious and you never use jargon (without purpose).
• Deeply creative and able to use this superpower to produce original, thought provoking, and very on brand content across multiple channels.
• AI pro that can go beyond "I use ChatGPT sometimes"—you're comfortable with Claude, and bonus points if you've played with AirOps, Tofu, Opus Clip, or other cutting-edge tools
• Distribution-first mindset —you don't just create content, you think about how it spreads from day one. Exceptional ability to reverse engineer hype by leveraging network, tapping influencers, and more.
• Organized enough to handle both big-picture strategy and detailed execution without dropping balls. You have strong project management skills that keep everything on time.
• High agency & high performance bar you like to get things done and can confidently execute without a lot of hand-holding. You also hold yourself and others to a high bar.

Preferred

• Bonus points if: You’ve gone viral (more than once) in the B2B space for your content
• PMM experience is a plus—you can write product-focused content that doesn't read like a manual.

Benefits

• Additional benefits for this role may include: equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.