Own AI driven content and demand-gen engine for a B2B SaaS, balancing content creation, SEO, and multi‑channel programs to move Marketing and IT buyers through the funnel and into revenue impact.

• Growth Engine: Build and scale an AI‑first content engine that drives awareness, engagement, pipeline, and revenue.
• Content Roadmap: Own the full‑funnel content roadmap across blog, web, customer stories, sales enablement, thought leadership, and product launches.
• SEO & Authority: Drive SEO and AEO performance through content creation, keyword strategy, and authority building.
• Audience & Programs: Create content for Marketing and IT audiences, translating customer insights and product updates into high‑performing programs.
• Demand Gen: Build and execute integrated demand gen campaigns across email, content, events, partnerships, social, and paid channels.
• Multi‑Channel Programs: Create programs that generate pipeline, accelerate opportunities, and drive measurable revenue impact.
• Review Presence: Manage Opensense’s presence on G2, Gartner Peer Insights, TrustRadius, and other review platforms.
• Launch & GTM: Support product launches, webinars, events, and GTM initiatives.
• Product & CS Partnership: Partner with Product and Customer Success to drive adoption, retention, and expansion.
• Content & Education: Develop customer stories, case studies, advocacy programs, lifecycle campaigns, and messaging for new features.

• AI Adoption: Use AI tools daily to accelerate content creation, research, and campaign workflows.
• Systems & Efficiency: Build repeatable systems that increase marketing output and efficiency.

• Note: All bullets reflect responsibilities and major initiatives from the role.