Responsibilities

• Build and operate a high-velocity content engine across video blog, web, email, and gated assets from ideation to publishing to iteration
• Write, edit, and ship exceptional content with speed and consistency
• Manage the editorial calendar and ensure a steady drumbeat of high-quality output
• Curate, test, and experiment with content across multiple distribution channels (Youtube, Reddit, Substack) that drive awareness, engagement, and trust
• Continually test formats, narratives, and distribution tactics
• Act as producer during filming, coordinate shoots, guide on-camera delivery, and ensure high production quality
• Translate ideas into compelling video content that performs
• Connect content to business outcomes, including awareness, adoption, pipeline, and revenue
• Bring a strong point of view on SEO, GEO, funnel dynamics, and content’s role across the customer journey
• Use data and insight to refine strategy and double down on what works

Requirements

• A roll-up-your-sleeves, entrepreneurial mindset. You’re as comfortable executing as you are setting strategy
• Proven experience owning and scaling a content program or engine
• Exceptional writing and editing skills, with sharp editorial judgment and a strong sense of voice and persuasion
• A track record of shipping high-quality content quickly and consistently
• Deep understanding of how content drives pipeline, not just traffic
• Strong grasp of SEO, distribution, and conversion across the funnel
• Experience managing editorial calendars and maintaining a high publishing cadence
• Confidence operating across formats, including written, video, and social
• You’re a power user of AI tools and use them daily to enhance your work