Senior Consumer Marketing Manager at Novo Nordisk | New Jersey, USA | $120K/yr – $223K/yr

Senior Consumer Marketing Manager

New Jersey, USA (On-site)

$120K/yr – $223K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own obesity market development and launch readiness, turning insights into segmented messaging and end-to-end activation across patient, consumer, and partner channels.

Ownership: lead cross-functional campaigns from concept to activation across digital, social, CRM, and field touchpoints.
Measurement: define KPIs for market development, launch performance, engagement, and patient experience, then partner with analytics to optimize impact.

Job Description

Lead agency partners in development of integrated campaigns across digital, social, media, CRM, content, and experiential channels
Ensure messaging is insight-driven, compliant, and aligned with broader brand strategy
Optimize channel mix and creative based on performance
Define KPIs for market development, launch performance, engagement, and consumer experience
Partner with analytics to monitor performance and optimize initiatives
Use data and insights to refine strategy and improve impact over time
Develop consumer strategy to support obesity market development and future launch readiness
Translate insights into segmentation, positioning, messaging, and activation strategies
Identify unmet needs and friction points across the obesity consumer journey
Inform how the organization engages consumers in a highly dynamic and evolving market

A Bachelors degree in Marketing, Communications or a health-related field (e.g. health education) or equivalent experience required
Masters degree preferred
A minimum of 8 years progressive patient marketing, CRM, marketing/brand management, account management and or sales experience in the pharmaceutical industry required
Experience in consumer marketing, brand marketing, or launch marketing
Experience in new product launches, preferably in pharma, biotech, or healthcare
Experience in market development or category-building
Experience leading cross-functional commercialization initiatives
Experience developing consumer engagement or patient support programs
Experience working with external partners and agencies
Strong understanding of consumer journey mapping, insights, and social media marketing

Preferred: experience in obesity, metabolic disease, cardiometabolic health, or adjacent specialty categories
Masters degree preferred

medical, dental and vision coverage
life insurance
disability insurance
401(k) savings plan
flexible spending accounts
employee assistance program
tuition reimbursement program
voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance
time off pursuant to its sick time policy
flexible vacation policy
parental leave policy

Novo Nordisk

4.3 Glassdoor

We’re not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic disease and create long-term health.Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and work to treat, prevent, and even cure diseases that affect millions of lives. Founded in Denmark in 1923, today we employ more than 77,000 people in 80 offices around the world – all united by our bold purpose to drive change to defeat serious chronic diseases. Want to learn more? Visit www.novonordisk.com.This page isn’t intended for discussions about products. As such, postings or comments that contain product discussions may be removed. This page is for discussions about Novo Nordisk and its subsidiaries and the initiatives and projects we are involved in. While we welcome everyone to make comments, we reserve the right to remove those that are off-topic, abusive or intended to spam. Any questions specific to products should be made to your healthcare professional. If you wish to file an adverse drug reaction please contact Novo Nordisk’s office in the country you live in: https://www.novonordisk.com/contact-us/find-local-information.htmlFor other customer complaints, please contact us here: https://www.novonordisk.com/contact-us.htmlPlease keep in mind that Novo Nordisk A/S and its subsidiaries work within a highly regulated industry. Therefore, comments that pertain to legal matters or regulatory issues may be removed. Comments contained on this site come from members of the public, and do not necessarily reflect the views of Novo Nordisk A/S. Novo Nordisk A/S does not endorse or approve any content added by other LinkedIn users.Learn more about our privacy disclaimer and community guidelines here: https://www.novonordisk.com/data-privacy-and-user-rights/social-media-privacy-disclaimer.html

Founded in 1923

Copenhagen, Capital Region of Denmark, DNK

66K employees (3,095 in marketing)

www.novonordisk.com

87% recommend to a friend

95% CEO approval