Senior Community Manager, Genesis

Huntington Beach, CA (Hybrid)

$70K/yr – $71K/yrSenior Level2+ years exp

Posted 2 months ago

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Job Summary

Own the Genesis Motor America social voice day to day, grow the audience, publish on brand channels, and turn social conversations into actionable insights while coordinating with brand and cross functional teams for cohesive campaigns.

  • Growth & Community: Publish content, build audience, nurture fans and influencers, and track ongoing engagement.
  • Insights & Performance: Distill trends, monitor sentiment, report content performance and competitive benchmarks.
  • Collaboration & Campaigns: Align with Account and Strategy teams, secure assets, and translate campaign goals into social ideas.

Job Description

Responsibilities

  • Be the day-to-day social community manager for Genesis Motor America, publishing content on the brand’s channels and representing the social voice of the brand
  • Distill conversations happening across all social channels to identify key posts and emerging trends – opportunities for the brand
  • Work with Genesis brand team, as well as across disciplines, to ensure a holistic, connected brand focus
  • Report on both performance of Genesis content in social space, as well as larger trends, consumer sentiment, and competitors
  • Responsible for building audience within platform, planning and developing shareable content, participating and building relationships directly with fans and influencers, keeping the community engaged, and providing ongoing metrics tracking and optimization recommendations
  • Demonstrate an understanding of client campaigns and associated goals; works closely with Account and Strategy team to ensure that all questions are addressed, and all relevant campaign materials are obtained

Requirements

  • 2+ years experience in community management or social media management in advertising agency environment.
  • Demonstrated experience of using social media in personal or professional setting
  • Experience with social media tools such as, but not limited to, Sprout, Hootsuite, Sprinklr, Emplifi, Netbase and/or Digimind
  • Proficiency with key social platforms including TikTok, Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest and Snapchat with a solid understanding of each platform's core features, as well as a technical understanding of each network's advertising capabilities
  • Analytic thinking; ability to extrapolate insights and key learnings that will impact creative strategies/concepts in real-time
  • Ability to collaborate with various agency teams
  • Ability to uncover powerful insights that drive ideas (big and small) by understanding the entire brand context
  • Understanding of social media and the online space
  • Exceptional interpersonal and written/verbal communications skills
  • Ability to work in fast-paced team-oriented environment
  • Ability to work under tight deadlines and handle multiple tasks

Preferred

  • A candidate who is insatiably curious, results-motivated, and creative in all aspects of our client’s business
  • A power-user of all the major social networks and always the first to discover and experiment with emerging platforms
  • Someone who can always stay current with, and share an insightful POV on the competitive automotive and non-automotive social media landscape
  • A teammate who understands the Genesis brand positioning of “Luxury, Redefined.”
  • Proficiency with key social platforms including TikTok, Facebook, X, LinkedIn, YouTube, Instagram, Pinterest and Snapchat with a solid understanding of each platform's core features, as well as a technical understanding of each network's advertising capabilities
  • Ability to create and execute detailed social posting calendars, including campaign planning, content descriptions and posting copy direction
  • Analytic thinking; ability to extrapolate insights and key learnings that will impact creative strategies/concepts in real-time

Benefits

  • Low-cost health benefits to choose from
  • 401k match
  • Wellness reimbursement program
  • Company paid short- and long-term disability, and basic life
  • Generous PTO
  • On-site Barista
  • Beautiful campus across from the Pacific Ocean