Responsibilities

• Under general supervision, performs a variety of professional communications and creative content duties in the development and implementation of First 5 Alameda County's social media presence and communications strategy.
• Owns day-to-day management of the Agency's social media platforms and newsletters; develops a wide variety of content elements including copywriting, graphic design, and short-form video; provides responsible and creative support to Agency management staff in building community engagement and telling the Agency's story to families, partners, and the public, creates written content for use across various platforms; drafts narratives to help uplift First 5 branding and for executive use.
• Working directly with F5 staff to help create and produce responsive communications deliverables including presentations, social media content, talking points, brand identity etc.
• Takes ownership of First 5 Alameda County's social media platforms - content planning, creative direction, posting cadence, and platform strategy - shaping what the Agency's voice looks and sounds like online.
• Writes, designs, and produces original content - graphics, short-form video, reels, stories, and campaign creative - that makes early childhood policy and programs feel human, visual, and shareable.
• Drives follower growth, engagement, and reach across platforms; stays ahead of platform trends and formats and brings fresh ideas to how a public agency shows up on social media.
• Owns the Agency's day-to-day conversation online - responds to comments and messages in real time, sparks engagement, and builds genuine relationships with parents, providers, and community partners. Produces and helps grow the Agency's email newsletters, keeping content fresh, visual, and aligned with social campaigns.
• Builds and runs an editorial and social content calendar tied to program milestones, community events, and Agency priorities; pitches campaign concepts rather than simply executing a schedule.
• Develops platform-native content (video, graphics, copy) tailored to each channel's audience and format, from Instagram and Facebook to emerging platforms.
• Supports website content updates, the Newsroom and resource pages, and maintenance of a clean, organized library of photos and video for the team to draw from.

Requirements

• Minimum of three (3) years of progressively responsible professional experience developing and producing digital content, managing social media platforms, supporting communications campaigns, and creating written and visual materials for diverse audiences, preferably for a brand, agency, non-profit or public facing organization
• Bachelor’s degree from an accredited college or university in Communications, Marketing, Public Relations, Journalism, Digital Media, Graphic Design, or a closely related field.
• Additional relevant work experience may be substituted to meet college coursework/training standards.
• Travel within Alameda County as necessary to carry out job duties. Some travel outside Alameda County occasionally required.
• Knowledge of: Social media platforms and analytics tools, and familiarity with social scheduling platforms.
• Email marketing and newsletter platforms (e.g., Constant Contact, Mailchimp, GovDelivery, or similar tools).
• Content creation and design tools (Canva/Adobe Creative Suite) and video editing/short-form content production.
• Digital engagement metrics (e.g., reach, impressions, engagement, click-through rates) and using data to inform content decisions.
• Best practices with website and content management.
• Techniques and methods for developing persuasive written and visual communications.

Benefits

• First 5 Alameda County Benefits We offer a comprehensive benefits package with health care options to meet the diverse needs of our employees and their families. These benefits include but are not limited to Medical, Dental, & Vision Coverage, $1,500 credit per year to spend on benefits, Health and Dependent Care Flexible Spending Accounts (FSAs), Employer Paid & Voluntary Life & AD&D Insurance, Long-Term Disability Insurance, Retirement Plans including the ACERA Pension Plan, Commuter Benefits, Employee Assistance Plan and more.
• We also offer paid vacation, paid time off and sick time. We have 17 paid holidays including the week between Christmas Day and New Year's Day as paid time off.