Responsibilities

• Under the direction of the Director of Communications for Enrollment Management, the Senior Communications Specialist is responsible for developing, planning, reviewing, and implementing a wide range of communications in support of Enrollment Management and the departments, programs and activities in the Division, through all media platforms and other forms of communication, including Salesforce, digital communication social media platforms, web content, annual reports, press releases, scripts, and presentations.
• Additionally, the Senior Communications Specialist will facilitate collaboration between any department-based communication and design staff (professional and para-professional) as available to promote Enrollment Management, congruent marketing messages, and project a positive, consistent image.
• Researches, designs and produces communication plans, content marketing and assets for use in building brand awareness, increasing inquiries, applications and enrollments; assists with long-range editorial planning and strategy for Enrollment Management needs, providing consistency of messaging across all formats; continually seeking new techniques for communicating information in print and digital platforms; develops themes and concepts in overseeing creation of content and communication materials.
• Develops creative content and creative vendor management for digital/social creative, copywriting, website copy/development and Salesforce as well as social content for multiple profiles within Facebook, YouTube, Twitter, Instagram, Snapchat and TikTok along with other and emerging digital/social platforms; Spearhead several specific campaign programs, included but not limited to: influencer/creator programs, alternative content/art creation with graphic designers, digital/platform-specific events, follow design trends, patterns, and cutting-edge web approaches relevant to CSUMB’s diverse target markets.
• Develops strategies to promote the image of CSUMB to primary HS and CC target markets and their influencers; determines contemporary and cutting-edge techniques and approaches for reaching effective target audiences; identifies the needs and interests of various constituent groups; conceives communication and marketing concepts, ideas, and campaigns for Enrollment Management.
• Creates and maintains relationships with individuals and departments on campus. Works closely with campus partners to create strategic marketing to support the division of Enrollment Management and Student Affairs. Serves as division web content publisher. Construct a network of appropriate vendors to support product purchases for the needs of Enrollment Management and Student Affairs including recruitment events and promotional materials. Collaborate on student messages across digital platforms.
• Recommends equipment and technology tools. Records and tracks the current state of technology devices or equipment. Works closely with vendors and technology tools that facilitates SEO for page optimization across websites, parent and family engagement tools, behavioral intelligent for lead growth and other platforms for enrollment management goals.
• Contributes to departmental program review, annual reports, strategic planning, and goal setting; attends seminars and conferences to maintain program and professional development.
• Other Functions : Perform other job-related duties and special projects as assigned.