Senior Communications Manager

Responsibilities

• Consumer Communications & Public Relations - Develop communication plans for innovation launches, partnerships, sponsorships, retail moments, and company milestones with the goal of securing earned media across verticals - Manage external PR agency, establishing clear objectives, KPIs, priorities, budgets, and performance expectations. - Identify and secure high-impact media opportunities that increase awareness, relevance, and credibility for Vita Coco - Partner with Brand Marketing, Content, Influencer, and Creative teams to ensure earned media efforts are integrated into broader marketing campaigns and programmatic recaps Corporate Communications & Executive Visibility - Develop and execute corporate storytelling strategies that elevate Vita Coco's business, culture, innovation, sustainability, and growth story - Lead visibility opportunities for founder Mike Kirban, including speaking engagements, panels, media interviews, conference participation, and thought leadership content - Manage media relations for corporate announcements, business milestones, partnerships, earnings-related communications, and leadership positioning - Draft executive messaging, talking points, Q&A documents, speeches, and media preparation materials. Internal Communications - Ensure key business, marketing, and commercial updates are effectively communicated throughout the organization. - Create and manage recurring internal communications materials, including internal quarterly Town Hall presentations, internal marketing updates, and leadership presentation materials - Partner with cross-functional teams to translate complex initiatives into clear, engaging communications for employees. Brand Risk & Crisis Communications - Lead Vita Coco's brand risk communications workstream, partnering with ESG, Ops, ESG, legal, and leadership to proactively identify potential reputational risks. - Facilitate regular cross-functional risk reviews to ensure communication readiness and alignment. - Develop and maintain crisis communications frameworks, response protocols, and communication playbooks. - Create proactive and reactive communication strategies for potential brand and business issues - Serve as communications lead during issues and crisis situations, coordinating messaging across stakeholders.

Requirements

• 8+ years of communications, public relations, corporate communications, or brand communications experience either in-house or at an agency
• Experience with public company comms preferred
• Experience managing external PR agencies and communications partners.
• Proven success securing and managing earned media opportunities.
• Experience working cross-functionally within a fast-paced environment
• Ability to navigate potentially sensitive and high-pressure situations with discretion and professionalism
• Collaborative and comfortable navigating across all levels of the organization