Responsibilities

• Own Layton's external communications strategy across all markets and business units. Set the messaging direction, ensure consistency, and hold everything that goes out to a single standard of quality and voice. Regardless of who originates the content, you own the messaging quality and final review.
• Provide communications counsel to senior leaders and regional teams. Help them figure out what to say, when to say it, and where it needs to land. Be the person they call when the message matters.
• Stay ahead of industry trends, media landscape shifts, and reputational risks. Bring opportunities and concerns to leadership before they become problems.
• Coordinate with the content and production team to ensure messaging direction is reflected in content calendars and agency amplification strategy before they are finalized.
• Advise on sponsorship activations and how to leverage partnerships for business development and brand visibility.
• Lead Layton's PR efforts. Build and maintain relationships with trade press, business journals, and industry media. Generate coverage that positions Layton as the obvious choice in the markets we’re competing in.
• Set a high bar for earned media. Press releases and office announcements are table stakes. The goal is meaningful, outbound storytelling that lands Layton in the publications our clients and prospects actually read: construction trade press, regional business journals, and broader business media when the story warrants it.
• Pitch stories, secure placements, and coordinate interview and byline opportunities for executives and subject matter experts. Manage incoming media requests and serve as the organizational point of contact for journalists.
• Partner with leadership and the parent company to develop Layton's crisis communications framework, protocols, and response playbook. Ensure the organization is prepared and aligned before a crisis occurs.
• Provide strategic direction to the communications team on PR priorities and story development. You set the strategy. They execute.

Requirements

• 10+ years in communications, PR, or a related field
• Proven experience developing and executing external communications strategies in a B2B environment
• Track record in media relations, thought leadership, and reputation management
• Strong understanding of how communications supports long sales cycles and relationship-driven business development
• Exceptional writing, editing, and messaging skills: you own and direct brand voice across written and visual content and hold others to that standard
• Experience providing communications counsel to senior leaders
• Experience managing and developing teams
• Experience providing strategic oversight to cross-functional partners
• Ability to translate complex technical or industry concepts into compelling narratives
• Familiarity with AI tools and platforms for content development, media monitoring, or analytics
• Bachelor s degree in Communications, PR, Marketing, Journalism, or related field

Preferred

• Construction, AEC, or professional services industry experience
• Experience managing external PR or communications agencies
• Experience with executive communications, speechwriting, and spokesperson preparation
• Experience launching communications campaigns for new markets or offices
• Experience with awards programs and executive positioning
• Experience advising on sponsorship strategy and activation
• Familiarity with industry publications and media landscape in the construction or real estate sectors

Benefits

• Layton Construction offers the following benefits for this position, subject to applicable eligibility requirements: Medical Insurance, Dental Insurance, Vision Insurance, Health Savings Account, Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, 401(k) retirement plan with employer match, Life & AD&D Insurance, Long-term Disability Insurance, Short-term Disability Insurance, Critical Illness Insurance, Accident Insurance, Hospital Indemnity Insurance, Home & Auto Insurance, Family Support, Pre-tax Paid Parking/Public Transportation, Paid time off, Time Away Benefits, Paid Holidays, Group Legal, Employee Stock Purchase Plan, Identity Theft Protection, Group Legal, Pet Insurance, Employee Assistance Program.