Responsibilities

• Serve as the day-to-day point of contact for assigned clients to develop and implement communications strategies for campaigns, launches and editorial calendars.
• Create and manage strategic communications plans including strategy, goals, budget, tactics and measurement.
• Identify and create new and exciting opportunities through social media and public relations and effectively communicate them through agency processes to grow deliverables.
• Develop and maintain current statuses.
• Collaborate with the account team(s) on earned media calendars and social content calendars.
• Develop, coordinate and execute all tactics outlined within the approved PR plan, including but not limited to:
• Developing the annual earned media editorial calendar.
• Establishing and managing media relationships and lists.
• Facilitating media inquiries and interview requests.
• Handling all PR writing (bylines, news releases, blogs, etc.).

Requirements

• Bachelor’s degree in public relations, communications or related fi eld.
• Minimum of five years of public relations or communications experience.
• Proven track record designing and executing successful public relations campaigns at both the local and national level.
• Proven ability to be a client-facing lead for an account.
• Strong attention to detail.
• Exceptional written and verbal communication skills.
• Strong independent decision-making, organization, planning and problem-solving skills.
• Self-motivated and capable of managing multiple simultaneous projects.
• Knowledge of media monitoring platforms like Brand watch, Meltwater and Cision.
• Experience with social media management tools like Sprout Social, Hootsuite, HubSpot, etc. is a plus.