Senior Communications Manager at Energizer Holdings | St. Louis, MO | $128K/yr – $170K/yr

Senior Communications Manager

St. Louis, MO (On-site)

$128K/yr – $170K/yrSenior LevelFull time

Posted 2 months ago

Job Summary

Own global batteries brand communications and creative development, coordinating a 3 year cycle and cross functional serivces to drive brand equity and sales.

Lead brand positioning, consumer targeting, and messaging aligned to the 3 year communications cycle.
Shape social/digital strategy and partner with media to ensure integrated campaigns and asset delivery.
Drive asset creation and governance for Energizer, Eveready, Rayovac and Varta across agencies and internal teams.

Job Description

Responsibilities

Demonstrate an on-going understanding of batteries business via analysis through key tools. Understand competitive intelligence and changing marketplace dynamics for input into global strategies
Lead strategies for all brand positionings and consumer targets and how to translate into sales results
Lead global creative strategies and development - manage entire production process including research, development, reviews, production, editing, agency feedback and asset delivery
Shape and drive the social/digital strategy and execution to drive engagement
Partner with the Media Team to develop media briefs, ensure aligned upon media plans meet brand and creative objectives, develop strategic creative rotation recommendations, and execute media trafficking
Drive development and deployment of the Marketing Cycle plan for battery branded communications. The primary components for which this role is accountable include:
Set the overall communications strategy aligned with the brands’ strategies based on the company, consumer, competitive and marketplace dynamics
Lead development and execution of the 3-year communications cycle plan serving as the primary liaison to creative agencies including briefing, reviews, feedback and compliance with SOW.
Lead development of creative and messaging strategies, objectives and tactics.
Lead strategic analysis and research plans for Brand Health, Consumer Perceptions in conjunction with Consumer Insights Team to measure and track both creative and brand performance. Partner to gain additional insights into consumers, brands, competition, etc.

Energizer Holdings

3.7 Glassdoor

Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization – we win together, while serving each other, with a willingness to act boldly, all while doing right. How do we make his happen? For starters, we focus on winning with our customers and consumers which allows us to maximize our revenue potential. It’s why our brands are ranked #1 or #2 in most markets where we compete across the globe.Next, as one team we set clear goals – and work hard to achieve them. Our teams around the world bring their diverse experiences and embrace individual perspectives to create a steady pipeline of innovation, best-in-class category fundamentals and optimized operational execution, all with a goal of delivering long-term value and success.

St Louis, Missouri, USA

6K employees (563 in marketing)

www.energizerholdings.com

63% recommend to a friend

74% CEO approval