Pickens County, South Carolina

Senior Communications and Engagement Coordinator

Pickens, SC (On-site)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive public communications and engagement for countywide priorities, coordinating media relations, crisis response, and public information across tourism and local audiences.

  • Own media relations activities, press conferences, and public statements.
  • Support on-call Public Information Officer (PIO) rotations for emergencies.
  • Ensure all messaging aligns with county brand standards and transparency.

Job Description

Responsibilities
  • Monitors local and regional media coverage, identifies emerging issues and provides timely recommendations regarding communication strategies and reputational risks; Strengthens media relations through coordination of press conference, media interviews and statements
  • Identifies tourism and services-related marketing opportunities; compiles advertiser data and reports to forecast return on investment; works directly with advertisers to assess how it fits with marketing budget; makes recommendations for projected highest return on investment advertising opportunities; develops advertisements that meets advertiser criteria
  • Fulfills Freedom of Information Act (FOIA) requests, complying with applicable laws and County policies
  • Supports crisis and emergency communication efforts, including participation in the County’s Emergency Operations Center (EOC) in the emergency support function of Public Information Officer (PIO)
  • Collaborates with County departments to identify communication needs and develop strategies that effectively inform and engage the public, including but not limited to social media training, coaching for media interview preparedness, creating signage for department/office/facility and crafting department-specific marketing strategies
  • Ensures all communications reflect the County’s brand standards, values and commitment to transparency
  • Designs and creates multimedia advertisements
  • Supports the Director of Communications and Engagement in advancing strategic initiatives, special projects and communications priorities
  • Performs other related duties as required
  • Serves as part of an on-call Public Information Officer (PIO) rotation to assist with emergency communications as assigned