Senior Channel Marketing Programs Manager at Proofpoint | Draper, UT | $102K/yr – $214K/yr

Proofpoint

Senior Channel Marketing Programs Manager

Draper, UT (Hybrid)

$102K/yr – $214K/yrSenior Level8+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the end-to-end partner engagement engine with events, councils, and an always-on Demand Center that ties partner activities to channel and revenue priorities.

Partner Events & Programs: Define and execute a cohesive events strategy and scalable programs from summits to webinars that drive participation and loyalty.
Engagement Frameworks: Build councils, advisory boards, and community forums to structure partner governance and feedback loops.
Enablement & Metrics: Align enablement, readiness, and demand initiatives across sales, marketing, and product, and track KPIs to optimize impact.

Job Description

Responsibilities

Define and execute a comprehensive partner events strategy
Establish structured engagement frameworks, including partner councils, advisory boards, and community forums
Create a cohesive partner experience aligned with channel and business priorities
Design and deliver programs that drive active participation across the partner ecosystem
Lead planning and execution of partner events, including summits, webinars, roundtables, and networking experiences
Develop innovative initiatives to increase partner interaction, loyalty, and advocacy
Create an always on Demand Center for partners including emails, content, and webinars
Support development of programs that improve partner readiness, product adoption, and go-to-market effectiveness
Drive awareness and participation in enablement initiatives across the channel
Collaborate closely with channel sales, partner marketing, product marketing, alliances, and customer success teams

Requirements

Experience: Typically 8–12+ years of experience in channel, partner programs, partner marketing, or ecosystem strategy within SaaS, cybersecurity, or enterprise technology environments
Scope & Ownership: Demonstrated ownership of global or multi-regional programs with measurable business impact, including strategy development and execution
Strategic Leadership: Proven ability to define long-term strategy and translate it into scalable programs that influence revenue, partner engagement, or ecosystem growth
Cross-Functional Influence: Experience leading initiatives that require alignment across sales, marketing, product, and partner-facing teams without direct authority
Partner Ecosystem Expertise: Strong understanding of indirect go-to-market models, including resellers, distributors, MSPs, and alliances
Program Management: Track record of designing and operationalizing complex programs with clear success metrics and reporting
Executive Communication: Ability to present strategies, insights, and outcomes to senior leadership and stakeholders
Data-Driven Decision Making: Experience using metrics and analytics to evaluate performance and inform program evolution