Responsibilities

• Leads: Leads two to three specific categories and channels, partnering cross functionally to meet business objectives.
• Is the go-to expert to creatively resolve problems.
• Channel Support: Participates in the development and delivery of customer presentations, line reviews and new program opportunities. Focus on creating promotional opportunities for sales organization.
• Marketing Liaison/Support: Communicates regularly with the Sales staff to provide information, answer questions, and assist with issues within the retail channel. Project management for customer tasks is routine for this position.
• Market Plan Development/Management: Develops, implements, and monitors marketing plans and promotions to ensure the achievement of objectives.
• Market Research: Coordinates ongoing market and competitive research to identify consumer needs as well as understand the changes in the industry to improve the company’s position in the marketplace.
• Establishes and oversees effective pricing strategies, using market-based pricing analysis.
• Business Acumen: Recommends solutions that result in positive margin and revenue impact. Has a solid understanding of profit and loss statements and key sales metrics to drive profit growth.
• Summarizes key financial information for decisions based on analytical insights

Requirements

• Bachelor’s degree in marketing or the equivalent in education and experience.
• Six years related experience in a manufacturing environment.
• Five years related experience in retail distribution channels

Preferred

• Knowledge of the hardware industry is strongly recommended